With the continuous expansion of the Romance brand full-automatic smart lock in the domestic business landscape, Shenzhen Romance Technology Co., Ltd. held a two-day national distributor training on July 22-23, 2017 at the Shenzhen Sheyan Hotel. General Assembly. The conference is a regular training for Romans agents for the country's agents. The training content covers product introduction, regional market operation practices, technical exchanges and consulting and other aspects.
(The enthusiasm of the training site is high)
At the meeting, Romance CEO Wang Weizhi addressed the speech: The National Distributor Training Conference aims to guide the agents in the regional market to develop and manage the market more efficiently and more rigorously, enhance the dealers' market expansion capabilities and the development of secondary distributors. Management ability to promote the Romance brand to develop rapidly in the local market.
(Romans CEO Wang Weizhi speaks brilliantly)
As the first company in the industry to successfully develop fully automatic intelligent locks, Romans is also the first brand to hire a star as a spokesperson. There are nearly 500 agents and thousands of distribution outlets throughout the country. In recent years, Romans has been focusing on the R&D and production of smart locks, automatic smart locks, anti-theft door smart locks, fingerprint locks, password locks and other door lock products. It adheres to the brand concept of “using technology to create safety and fashion to create qualityâ€. The excellent product quality, stylish visual sense, and all-intelligent and easy operation have greatly enhanced its brand strength and competitiveness while also highlighting its unparalleled market share in the industry.
In order to continue to expand market share, but also to help the national distributors to improve market development capabilities and distributors development and management capabilities, Marketing Director Wang Zaichun at the training session for the "Romans regional market operations strategy and distributors to develop skills", "Romans The three main aspects of regional market distributor management and customer service maintenance skills and “distributor development and customer service maintenance business training and drill†were introduced in detail. Mr. Wang pointed out that at present, channel distribution adopts the development direction of “shopping first, re-optimizing, supporting key, and fully blossomingâ€, and persists in the concept of “shop distribution, bottom-up, and gradual upgrade and optimization†of store construction. To a large extent, it provides distributors with a clear strategic measure of channel distribution direction and feasibility, and also points out the direction for realizing the full blooming of the local market.
(Wang Zichun explains the operation skills in the regional market)
Dealers have found the direction to achieve the goal, but also must firmly implement the strategic measures. Ms. Wang also specifically pointed out that in the early stage of market development, all distributors' construction will take the first steps of sample preparation, good advertising, product display, and customer return visits; then, they will consolidate the stores that can maintain the expected sales. Completely disqualified from the expected store, and maintain a good customer relationship.
In terms of product technology, Luo Wenzheng, chief technical officer of Luo Mansi, and Lei Kundi, after-sales manager, also gave targeted knowledge training and product installation drills at the meeting. In addition, he also set up on-site consultation sessions to face the “theory + actual combatâ€. The teaching method can not only enable dealers to use science, but also increase the dealer's high recognition of Romance, so as to truly improve the marketing level of distributors and sales skills of business personnel.
(Luo Yongzheng Director onsite technical sharing)
(Sales manager Lei Kwon explains smart lock installation issues)
There is no doubt that through this training will not only help improve the dealers' actual marketing skills, market expansion capabilities, and development management capabilities of distributors, but also strengthen the partnership between Romance and dealers; It will also help Romans' market expansion ability reach a new height and improve the market competitiveness of Romance brand in the industry.
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