Indron Smart Locks do not know quality and service

The Guangzhou Construction Fair is the annual event of the smart lock industry. This year's Guangzhou Construction Fair is no exception. Smart lock companies or companies with smart lock products have an absolute advantage of over 60% of the pressure on door and window hardware accessories. The pavilion has become the protagonist and hot spot of this year's Guangzhou Construction Fair. It can also be a glimpse of the trend that the smart lock is in a stage of rapid development and the market cake is constantly growing. The development potential of the unlocking and unlocking of thousands of family locks has enabled smart lock companies to be optimistic about their future development. In the industry, at the beginning of 2015, the number of Baile home smart lock enterprises in China has grown to three to four hundred today.

At the same time, people in the industry have had a common feeling after visiting this year’s Guangzhou Construction Fair. The adoption of smart locks has increasingly converged on the selection of technologies and functions, just like the current domestic mobile phone brands are generally equipped with smart security solutions. It is provided by a few suppliers in the market, such as FPC fingerprinting technology, optical fingerprinting technology, and Japanese motors. There is no outstanding appearance in the appearance and lack of stunning works, but smart lock products generally face the convergence of technology, performance, and lack of innovation. Under the current situation, smart lock companies have differentiated their brands and have exerted their power on appearance. They have excessively focused on appearance and marketing gimmicks, and even used too much force. The key to understanding the break of the brand market is to stand in deeper terms. From the perspective of the user to think about solutions.

The era in which smart locks can't be separated from the “arms race” of technology and configuration. What kind of products and brand services do users need? Indiron's series of quality and service initiatives can bring us useful thinking. .

First, not only must have a face value, but also to be stable and easy to use

Product experience is the core bearing of brand value, and the brand is all in the air from the product experience. Smart lock is just a product needed for home security. It has not changed the fundamental mission of traditional mechanical locks - guarding personal and property safety. In addition, as the upgrade direction of locks, it also bears the satisfaction of simple and easy-to-use, technologically advanced and other extended requirements.

From the electronic lock to the smart lock, after several decades of development, the technical solutions for smart locks have basically matured, and the configurations among brands have converged. However, due to the stability and security of smart locks, the market positioning and development of various brands Different strategies exist, but there are differences in the presentation of product development and configuration priorities. For example, some brands use low-security optical fingerprints similar to the push-button cryptophones for the pursuit of cost-effectiveness, or to obtain aesthetics for better moldability of products, and large-area anti-impact performance is weak. Plastic material, while Indigo adopts a full-touch 5A drill screen with a stylish and futuristic sense. The fingerprint head selects the Swedish FPC living biotechnology used by most of the world's brand banks. The core structure of the smart lock is made of all-metal one-piece die-casting. .

Indron believes that if you can not distance yourself from your business partners, you will need to work hard on quality, develop the brand's internal strength, and solve the problem of intelligent lock stability. As smart lock technology covers hardware, machinery, electronics, biology and other staggered fields, maintaining long-term stability has always been a difficult problem for the industry to overcome. Indron has been committed to the improvement of the development performance of smart locks in order to maintain production capacity and quality. With steady growth, Indron expanded its total production area by a factor of 12 in 2017, planned product R&D and testing laboratories, continued product R&D investment and performance improvement, and proved to be the stability of Indonelon's smart lock products. , The user word of mouth is already at the leading level in the industry.

The smart lock needs at least 5 to 10 years. At the same time, it is an intelligent security product that is used at high frequencies. The design should be placed on the time dimension considerations and the home atmosphere, and the harmony of the owner's mood. As the saying goes, bustling, simple and eternal, Indron has always been restrained in the design of smart lock products, not excessive exaggeration of the shape and change in various colors as a gimmick "hat trick", and uphold the European minimalist modern design fashion Under the tough geometrical lines, the sleek mellow treatment, the simple atmosphere, the different shapes and textures of the doors, and the different home styles can be coordinated and matched.

Second, no more than other products, smart locks need more channel services

Unlike traditional mechanical locks that have a single mechanical structure, smart locks are technologically high-tech products. Despite the traditional locksmiths' installations and their own hands-on installations, they have a certain technical threshold. Therefore, Indron doesn't have crowdfunding and e-commerce. The form cuts into the development of the brand, but it is committed to building offline service channels from the beginning.

Backed by excellent product quality and rich experience in brand management, Indi descended on the dark horse in the field of smart security to quickly enter major cities across the country, opened more than 150 offline experience stores, and further expanded to the basic market. Each service staff of Indron is required to undergo rigorous training and assessment to be able to work, ensuring that the on-site installation services provided to each user are provided with quality assurance.

Considering that smart locks are responsible for security at all times and are different from traditional mechanical locks, once there are any faults, they can't be solved in time like other products. They must immediately send professional service personnel to solve the problem. In the early days, there have been news that individual smart lock manufacturers have been selling products online, door locks have malfunctioned, manufacturers are far away, and services cannot keep up with the problem. This is also the first time Indigion has gone all out to build offline service channels (Indy The Long Line service system can provide users with free on-site installation services, post-operation maintenance services, and eliminate the user's worries for use. It is only now that the service network is in a complete state, and it is only in the near future that it gradually promotes the construction of online sales channels.