Provide "overall home improvement services" into industry trends

In the increasingly fierce competition, home improvement companies with different positioning and scale have launched activities with different characteristics, including "overall services" such as "package", "flat price", "overall home improvement" and "overall home furnishing" The concept of has gradually gained popularity. Some insiders have analyzed that the increase in the owners' choice of "overall service" is also a reason for the hot home improvement market this summer.

In the past when people renovated, even if they found a home improvement company, they had to go to the building materials market to pick building materials themselves. In the summer, no one wants to run out under the sun. Now, the overall service saves the owner from the trouble of running the market, because all the trouble is borne by the home improvement company.

"Overall service" market effect is obvious

According to Chang Huifeng, the person in charge of Hongzhao Decoration, their company has launched different forms of home improvement services. "Our package service is aimed at customers who are not demanding, as long as the room meets the living needs, they are mostly young white-collar workers, the economic conditions are not particularly ample, and they are usually busy. They only require a place to live, and some people The decoration is to rent out the house. From March to May, the market increment of the monthly package is more than 30%. "

If the package is to meet the needs of low-end and mid-range customers, then "holistic home improvement" is to meet the needs of customers at more levels. According to Feng Feng, general manager of Fengguang Infinite Company, "Since the end of last year, we have launched an overall home improvement service, that is, the contract price, which includes not only traditional decoration projects, but also providing customers with wooden doors, cabinets, sanitary ware, etc. It ’s very popular and currently accounts for 80% of market performance. ”

Li Qiang, deputy general manager of Beijing Jutailong Physical Home, also said that since the company's services not only provide "overall home improvement", but also include later decoration services, starting in March, each month's performance has increased significantly year-on-year.

Integrating industry resources is the foundation of "overall service"

"Today, the home improvement industry continues to develop, and the price war has become a thing of the past. The key to testing a company is to look at the company's ability to integrate resources." You Feng said that it is people's time-saving, worry-free, reassuring, and pursuit of higher cost performance. Requirements, to meet the needs of the owners, they must provide owners with "overall home improvement" services, home improvement companies should produce different grades of high-end low-end customer needs of the overall home improvement products, so that more people can enjoy the convenience, efficiency, high Quality home improvement service.

Lu Xuwei, General Manager of Xi'an Decoration Xi'an, said: "At present, well-known home improvement companies will build a home experience pavilion covering an area of ​​thousands of square meters, the purpose of which is to fully integrate resources so that the owner has a space to choose building materials products." Lv Xuwei said, we will build materials After the product is integrated with resources, it is guaranteed that the price of the building materials product will not be higher than that of the hypermarket. For example, a sanitary ware hypermarket of 700 yuan, we will never be higher than 700 yuan, and even return all the manufacturers' rebates to customers to let them enjoy The biggest benefit. In short, whether it is the overall home furnishing that keeps up with the later accessories service, or the overall home furnishing that provides furniture, wood products, etc., providing overall service is an inevitable trend of the home furnishing industry.

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