“With the continuous improvement of people's living standards, the 'private customized' lifestyle has gradually emerged and become one of the ways for the new rich to demonstrate their own taste and value.†On July 8, a staff member of Beijing Classic Residence exhibited in Beijing. In the interview of the 6th China (Beijing) International Redwood Classical Furniture Exhibition held in 2012, it was said that with the rise of the new generation of social backbone, people's demand for high-quality, personalized lifestyles has become increasingly prominent. The “private customization†of furniture has become popular. "Private customization" is concerned nowadays, when Apple has become an arcade, a manpower, a street full of LV and Hermes bag shaking the eyes of the rich and the rich, what else can keep their personality gradually lost? The answer is only one --Private custom. “The reason for choosing 'private customization' is mainly because the finished mahogany furniture is not suitable for the design and decoration style of the home.†Mr. Li, an audience from Beijing, told reporters that in fact, the custom mahogany furniture is more vital. More cultural connotations. From the exhibition site, the “private customized†consumer groups are high-end people in the upper class. They have successful career, distinct personality, independent aesthetic ability and high ability to pay, and have a high understanding of customized consumption. An industry insider who asked not to be named believes that every piece of "private-customized" mahogany furniture has its irreproducible artistic and vitality and has a large appreciation space. Choosing “Private Customization†is also one of the manifestations of consumer investment maturity. According to industry insiders, although the current domestic private customization market is not yet fully mature, Hyun Fu has become a deep psychological demand in the development stage of the private customized market. However, the current private custom market for mahogany furniture has an echo effect. One customer will bring two new customers, and two new customers will bring four new customers. This is the trend of the times and the future development of mahogany furniture. Enterprises aim at big customers. “For us, people with assets of 5 billion yuan to 10 billion yuan are not big customers. Real high-end customers are people with assets of more than 100 billion yuan. They are the real purchase of private custom furniture. Home." Shao Xiangwen, chairman of a classical furniture, said. It is understood that since the second half of 2011, the number of people who customize mahogany furniture has gradually increased. Currently, 30% of sales in some companies come from private customization. To this end, many companies have begun to target the “private customization†market for mahogany furniture. If you choose "Private Customization", from material selection to style design, you can make according to the requirements of customers. Some merchants also hired designers to design different styles of furniture according to the style of customer's home decoration. Enterprises will face more challenges "'Private Customization' is a prelude and foreboding of mahogany furniture towards luxury goods, which brings business opportunities to enterprises and brings more challenges." Industry insiders told reporters that they chose Customers who customize furniture are often more picky. They are even more likely to invite experts for redwoods. Rework is also a common occurrence. A furniture director has repeatedly been asked to modify the design 14 times, but this process has never made him feel frustrated. On the contrary, he regards this experience as a rare opportunity to talk to the high-end, as it is a close to the classic the process of. Wanting to do high-end "private custom" furniture, he summed up four words - tireless. He believes that the competitiveness of enterprises in the private custom market is mainly reflected in the promotion methods. How to use the promotion method full of taste, from the level of spiritual life to deeply touch the nerves of consumers, so that high-quality, high-complexity, highly hand-made products become the affirmation of individuality, even the individual's aesthetic taste and personal dignity. This is a question that every practitioner must think about.
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