Lei Jun layout O2O custom furniture million yuan led to Liwei home

"The biggest pain point in China's home furnishing market is that the goods are not genuinely priced due to the existence of the channel system, and the profits are huge. Consumers have spent money, but they can't buy good products." At yesterday's press conference, they just got Zhou Yuxiang, CEO of Liwei, who invested in Lei Jun, said. Since becoming "Internet Carpenter", Zhou Yuxiang said that custom furniture is the blue ocean market. Liwei's family wants to declare war on tradition, profiteering, self and future, and "customize the ultimate beauty of life" for consumers. According to Jiuzheng Building Materials Network, the predecessor of Liwei's family was called Bei'anxin. Founded in 2010, it was the first custom furniture seller of Taobao at that time. Zhou Yuxiang said, "I want to start Jingdong in Chengdu." After more than two years of exploration, after a lot of effort on user demand, in 2012, he positioned the business model as custom furniture O2O, incarnation "Internet carpenter", The Liwei family was born. Custom furniture is a market that traditional furniture manufacturers are not willing to touch, because the personalization of design, production, and installation varies greatly, and the complexity can be imagined. Moreover, due to the large number of offline links and large volume, the traditional furniture industry is difficult to change concepts and change modes in today's Internet consumption. And this is the opportunity for Li Wei's family to be accurate. The carpenter team believes that the future is a personalized era, users will want their furniture not to hit the shirt, custom furniture will have broad market prospects. Li Wei’s angel investor, Li, said bluntly that he originally invested in the user’s perspective. Not long ago, the Liwei family obtained the 10 million round A investment of Shunwei Capital led by Lei Jun, which has nothing to do with its business logic. Li Wei, vice president of Capital Investment, believes that Carpenter and Xiaomi's thinking mode is very similar. Liwei's high price is matched with the middle price, and the high requirements for the ultimate are highly recognized by the Lei Jun investment team. Perhaps, a more important reason is that as early as July at the launch of Xiaomi, Lei Jun has announced the layout of smart homes to the industry. In addition to Xiaomi's own router, TV, whether it will spark with the custom furniture sparked the outside world. Regarding smart homes, when answering questions from the Yangguang.com financial reporter, Zhou Yuxiang said with a smile that everything is possible, such as the monitoring of the carbon monoxide content in the kitchen, the automatic monitoring of the shelf life of the food, etc., but the focus of the Liwei family is still to make custom furniture. In this regard, Li Wei revealed that Xiaomi has many layouts in the field of smart homes, and smart homes are biased towards technology. In the future, the companies that invest in them may realize direct connection with Liwei's home. At present, Liwei's custom furniture products are mainly concentrated in kitchens, bedrooms, wardrobes and study rooms. In 9 cities including Beijing, Shanghai and Chengdu, there are offline experience service centers. Last year, offline products were completely ordered online, and service coverage was completed. Forty cities across the country.

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