It is reported that the number of exhibitions held each year in China exceeds 3,800, and this number is still increasing. The exhibition economy has become the most dynamic sector in China's economic structure with its strong driving tension. The hardware and electromechanical industry is no exception. The China Hardware Industry Exhibition is the most concentrated in the spring and autumn. Throughout the year, all major manufacturing cities in the country have hardware exhibitions of different scales. How companies can select valuable ones to participate in, and how to achieve “One Thriving One†during the three-day exhibition period Effect?
2011 has not yet arrived, but at the end of the year, major companies will be doing marketing plans for 2011. To be a brand, 2011 is a new beginning. To participate in the hardware industry exhibition, do the following three points or a license to do more with less:
Tip one: The professional exhibitor team visited several hardware and electronic machinery trade shows that he recently visited. The author found a strange phenomenon: Many hardware company exhibitors are not the company’s formal employees, but they are temporarily recruiting part-time employees and even know nothing about the industry. The "Auntie" generation came to replace.
The reasons for this phenomenon are: First, it is considered that the cost of the company's dispatched troops is high; second, the exhibition's effectiveness is beyond its means; and third, the purpose of the exhibition is simply to issue information.
According to the author's comments, the exhibitor must first consider whether the exhibition meets the requirements of the company's own development in terms of theme, scale, number of sessions, strength of the organizer, etc., before deciding to participate in the industry exhibition. Second, after deliberation, they decided to participate in a certain "decline "For the exhibition, we must do a good job of preparing for the war, including personnel exhibition arrangements, booth layout, decoration, and promotion methods.
Of course, the first thing is to have a professional exhibition team. The professional knowledge, image and etiquette of the participating employees all represent the company's image. At the 76th China Electronics Show, the Korean exhibition left a deep impression on everyone. It is not that the South Korean participating groups are all handsome and prostitutes, at least they have won the attention of the audience in their words and deeds and in accepting people. In addition, the electromechanical on-line exhibition team has been deeply rooted in the professional, diligent and persistent spirit.
Tip 2: The unique marketing method marketing is a "hot word" widely mentioned by the public in recent years. At the exhibition site, there are numerous exhibitors and audiences. How to seize the audience's attention at the first time, and the exhibition marketing rules are particularly important.
Just like the recent Taiwanese elections and entertainment shows, only with a novel "performance technique" will the audience go to "buy." As a traditional industry, hardware companies must advance with the times in marketing and be good at reading the needs of the masses in order to be able to prescribe the right medicine.
Take electromechanical online as an example. Recently, the society has pursued the concept of "low carbon" and "green environmental protection." Ben Wang has seized on this theme and set the green bags for our exhibition to be green, simple but comfortable. At several exhibitions in Shanghai and Nanjing, our bags were highly sought after by the public and they were highly valued.
Another example is that at the China Electronics Show in the fall of 2010, the Korean show's beautiful women's portfolio and the staff's skillful Putonghua made them impressed.
Tip 3: Organize the exhibition activities Each exhibition is popular on the first day of the exhibition. To make full use of this day, you can use this time period to contact the organizing committee in advance and reserve performance activities. Temporary hire a group of staff to do some research and gifts at the performance site. This can not only promote brand communication, but also use popular information to promote the company's products.
At the previous 8th Jiangsu Machine Tool and Die & Mould Exhibition, the second welding photography contest organized by China Welding Information Network was well-received. This is a good proof.
2011 has not yet arrived, but at the end of the year, major companies will be doing marketing plans for 2011. To be a brand, 2011 is a new beginning. To participate in the hardware industry exhibition, do the following three points or a license to do more with less:
Tip one: The professional exhibitor team visited several hardware and electronic machinery trade shows that he recently visited. The author found a strange phenomenon: Many hardware company exhibitors are not the company’s formal employees, but they are temporarily recruiting part-time employees and even know nothing about the industry. The "Auntie" generation came to replace.
The reasons for this phenomenon are: First, it is considered that the cost of the company's dispatched troops is high; second, the exhibition's effectiveness is beyond its means; and third, the purpose of the exhibition is simply to issue information.
According to the author's comments, the exhibitor must first consider whether the exhibition meets the requirements of the company's own development in terms of theme, scale, number of sessions, strength of the organizer, etc., before deciding to participate in the industry exhibition. Second, after deliberation, they decided to participate in a certain "decline "For the exhibition, we must do a good job of preparing for the war, including personnel exhibition arrangements, booth layout, decoration, and promotion methods.
Of course, the first thing is to have a professional exhibition team. The professional knowledge, image and etiquette of the participating employees all represent the company's image. At the 76th China Electronics Show, the Korean exhibition left a deep impression on everyone. It is not that the South Korean participating groups are all handsome and prostitutes, at least they have won the attention of the audience in their words and deeds and in accepting people. In addition, the electromechanical on-line exhibition team has been deeply rooted in the professional, diligent and persistent spirit.
Tip 2: The unique marketing method marketing is a "hot word" widely mentioned by the public in recent years. At the exhibition site, there are numerous exhibitors and audiences. How to seize the audience's attention at the first time, and the exhibition marketing rules are particularly important.
Just like the recent Taiwanese elections and entertainment shows, only with a novel "performance technique" will the audience go to "buy." As a traditional industry, hardware companies must advance with the times in marketing and be good at reading the needs of the masses in order to be able to prescribe the right medicine.
Take electromechanical online as an example. Recently, the society has pursued the concept of "low carbon" and "green environmental protection." Ben Wang has seized on this theme and set the green bags for our exhibition to be green, simple but comfortable. At several exhibitions in Shanghai and Nanjing, our bags were highly sought after by the public and they were highly valued.
Another example is that at the China Electronics Show in the fall of 2010, the Korean show's beautiful women's portfolio and the staff's skillful Putonghua made them impressed.
Tip 3: Organize the exhibition activities Each exhibition is popular on the first day of the exhibition. To make full use of this day, you can use this time period to contact the organizing committee in advance and reserve performance activities. Temporary hire a group of staff to do some research and gifts at the performance site. This can not only promote brand communication, but also use popular information to promote the company's products.
At the previous 8th Jiangsu Machine Tool and Die & Mould Exhibition, the second welding photography contest organized by China Welding Information Network was well-received. This is a good proof.
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