Inadequate promotion of the industry revealed

Heavy price, not value for the competition for a limited market share, some cabinet makers do not hesitate to seduce consumers with the price of “bleeding”. The fact that the industry is not regulated is one aspect. However, if you want to use “speculative” methods to run a business, you will surely be dying. The price of a product cannot be maintained because it does not reflect its due value. Of course, consumption cannot continue. "A penny and a piece of goods," this simply means the use value of the product itself. To achieve "a lot of money", we must give "goods" to something more valuable.

Heavy corporate image, ignoring product image This image is more concentrated in large and medium-sized cabinet companies. In the impression of consumers, at most, only their advertisements or certain companies are known to have a strong and reputable reputation, but they know little about their products. Although corporate image is important, the competition for market share mainly depends on the product image, that is, the construction of the product brand, and not just the prominent corporate brand. Consumers buy products rather than the name of a company.

Over-promotion, lack of core competitiveness Once there was a well-known large-scale building materials store. After the "Cabinet Festival", "Cabinet Week" and "Cabinet Events", the market saw a lot of car rides. However, after the consumers waited and watched their paralysis, the shopping mall would be hard-working.

In the regional market, various brands are also full of tricks in the promotion methods: speculation concepts, shopping prices, and ultimately become a vicious circle can not extricate themselves. If you are not sure of the company's continued competitiveness and growth, and do not enhance the core competitiveness of the company, you will only survive harder or decline faster.

Over-promotion is the result of product homogenization. The problem to be solved is naturally product innovation. In order to prevent competitors from imitating, it is necessary to change the technology of the new product R&D model, and form market barriers before the product is born, and strengthen the market appeal of the product.

In the resale, the sales of products before and after the sale of light-boxed products are not as good as they should be. The products of any brand can be guaranteed for 15 years and 20 years. After consumers use the problem, they are rushing to the side, and the situation is serious and they simply go behind the door...

In fact, many companies are also concerned about after-sales, but because this service requires a large expenditure, the customer management system alone requires a lot of financial, human and material resources. If the after-sales service management is too rude, the customer's own data will not reach the level of marketing services, and it will be impossible to conduct market segmentation.