In recent years, the Chinese furniture market has developed rapidly, and the market is huge. Shanghai Furniture has sales of several billion yuan every year, which has attracted the attention of global furniture manufacturers. Chinese furniture faces two major challenges: First, furniture manufacturers from ASEAN countries come to China to compete for the market share of middle and low-end furniture; and second, European and American furniture manufacturers seize the high-end furniture market.
In the face of the influx of foreign furniture, high-, medium- and low-end furniture have strong competitors, what should China's furniture manufacturing industry do? This has become a hot spot for people in the industry to think about.
At present, there are nearly 40,000 furniture companies in China with more than 3 million employees. In 1997, the total furniture output value reached 78 billion yuan, and the export was 1.8 billion US dollars. Consumers report that entering the furniture market is like entering a price maze, which is hard to tell. Foreign furniture has a large volume and low gross profit. For example, the 7-piece set table and chairs, the US factory price is only 140 US dollars, plus 10% of the commercial gross profit, the market price is 154 US dollars (about 1300 yuan), and the same type of domestic dining table The chair sells for up to 3500 yuan. Facing the powerful shock wave of high-quality, low-price foreign furniture, domestic furniture companies have to think:
First, we should vigorously create a complete set of furniture with traditional Chinese style to compete with imported products. The Chinese country has a history of thousands of years, especially the Ming and Qing furniture has the reputation of "a distinguished one in the East". Of course, we cannot copy the tradition today, but on the basis of traditional furniture, combined with the modern people's life concept, rationally design modern furniture.
Second, strive to improve product quality and lay a good brand strategy. Furniture is a durable consumer product, and its price is relatively high. Most people can only invest once, so they pay special attention to quality. Large enterprises have modern production equipment, advanced technology, and production in accordance with national technical standards. The quality is relatively stable and reliable. The problem is that some small and medium-sized enterprises, especially individual small enterprises, have no equipment or technology. They are crudely manufactured and cut corners. They are often opened this year and closed next year. The reputation of Chinese furniture. Today, when imported furniture has been driving in for a long time, it is essential to improve the quality and create a number of famous brands that are comparable to international brands and accepted by consumers.
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