In recent years, the high-end road of China's furniture industry has shown a rapid development trend, from the rise of domestic furniture brands in the field of high-end products to the continuous injection of international high-end brands in the domestic market. The road to the development of high-end furniture is full of hope, and let us see the mainstream direction of future furniture product development. The domestic high-end furniture market has great potential. With the improvement of consumers' living standards, consumer awareness is gradually changing. In the past, consumers may be concerned about the price and practicality of the product. Now, not only is it satisfied with practicality and beauty, but the demand for quality of life is also increasing. Therefore, the market potential of high-end furniture products can be imagined. It will become the mainstream trend in the future market. High-end furniture is no longer a product that only a few people enjoy, but has more target groups. According to relevant statistics, more and more middle class such as petty bourgeoisie and white-collar workers are very interested in high-end furniture, and this kind of consumer group has shown an increasing trend in the investment of high-end furniture products with the increase of income, so the high-end The potential of the furniture market is very clear. High-end real estate drives demand for high-end furniture In recent years, with the hot situation in the real estate market, the furniture industry has made a move against the market. Although most of the real estate sales come from speculative housing, it still brings the rigid demand for furniture products to a certain extent. The huge market demand for home building materials also makes real estate developers see the favorable situation brought by the market. This led to the emergence of the next phase of the 'land king' situation. With the emergence of high-end real estate, the sales of high-end furniture products have also been directly driven. Chinese and foreign high-end furniture brands are in opposition. In recent years, international furniture manufacturing and sales giants are optimistic about China's furniture market, and they are dismissive of competition with Chinese counterparts in the middle and low-end furniture market, but concentrate on superior strength and rush to the high-end furniture market in China. It also gained good sales in the market. With the rapid rise of China's high-end furniture brands in recent years, China's high-end furniture market is in opposition. For the future development and trend of the high-end market, some insiders pointed out that this is still an unknown question full of suspense and opportunity. On the one hand, domestic enterprises have exerted their strength in the high-end market; on the other hand, at present, in addition to the competitive advantages of some foreign brands in the domestic market, most brands do not have absolute advantages. With consumers' growing awareness of foreign high-end brands and their accumulated advantages in products and brands, domestic companies still need to pay attention to them. In the short-term, due to the limitations of the comprehensive strength of enterprises and the hot spots of market competition, many small and medium-sized enterprises are still unable to enter the high-end market. However, with the implementation of policies such as stimulating consumption, some enterprises have not ruled out to switch to the high-end market after gaining market-scale support, but it is difficult for Chinese and foreign companies to break down.
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