We all know that there are no two identical people in the world, because even though the appearance and character may be the same, the thinking is different. So everyone has their own unique place. So for consumers, the attention to different furniture is different. The following is a data analysis of consumers' concerns about the furniture industry based on some website statistics .
1. Furniture categories that consumers are most concerned about
Comprehensive Baidu, Google, in the furniture shopping guide website statistics, comprehensive evaluation results for each furniture category by consumers concerned about the situation of the monthly change: consumers are concerned about ranking the various branches of furniture products are: mattress category concerns the average monthly rankings First, far beyond other categories in the furniture industry. Then there are bedding, chairs, sofas, tables, cabinets. The highest concern for mattresses and bedding categories indicates that furniture consumers' sleep problems need to be resolved urgently. The increasing modern mental pressure and health craving may become one of the important breakthrough points in the furniture industry with weak development momentum in recent years.
2. Gender and age distribution of furniture buyers
When selecting furniture styles, the gender of the users who searched the data from all major search engines was integrated, with men accounting for the majority. However, the transaction data is that the proportion of female buyers is relatively high. In addition, consumers between the ages of 25-34 are more accustomed to understanding the product information of the target style before purchasing. Consumers 25-29 years old are the main force in the purchase of various styles of furniture products.
3. Online and offline hot spots complement each other
The eight major furniture categories, including sofas, mattresses, bed frames, tables, chairs, cabinets, shelves, and several categories, ranked on the transaction volume of B2C and B2B e-commerce platforms such as Tmall, Taobao, and Alibaba, online The highest transaction index is Beijing. It has been shortlisted in the attention and transaction index rankings of the eight major furniture categories, and averagely ranked 2.9, ranking first in the online turnover index of furniture products. It is closely followed by Shanghai, and the volume of each category is also ranked in the top 10.
The online transaction index of furniture products in the first and second-tier cities Beishangguang is the highest. This is diametrically opposed to the current momentum of the furniture market moving to third- and fourth-tier cities.
Network furniture sales and physical furniture store sales hot spots, there is a complementary situation. Furniture shopping guide believes that online and offline grasping and comprehensive development will be the fastest.
Article Source: Home Shopping Guide
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