Curtain sales: the main ingredients are cheap and the accessories are expensive

Curtains are an indispensable accessory for home decoration, but behind beautiful curtains, there are traps hidden by bad businesses. On July 21st, the Jinan Consumer Association issued a warning to remind consumers to recognize the common tricks of sellers of bad curtains, and raise awareness of precautions when buying to avoid falling into the net.

Is it more beautiful to use double the fabric?

A curtain naturally needs some folds to look beautiful. In the name of making folds, trying to promote the so-called 1: 2 "golden ratio" to induce consumers to buy more fabrics has become a hidden rule in the curtain sales industry.

Jinan citizen Ms. Zhang bought a new residence on the Second Ring Road East. When renovating, she came to a curtain shop. When buying curtains in the living room, the lady who sold the curtain told her to choose the fabric according to the ratio of 1: 2 The window of Ms. Zhang's living room is 3 meters long. You need to buy curtain fabrics according to the size of 6 meters. In this regard, the explanation given by the merchant is that the extra size is for curtain folds, such overlap will give people visual beauty.

After hearing the words of the promoters, Ms. Zhang made sense, and recalled that some hotels did the same, so she made the choice as the merchant said. When Ms. Zhang visited the neighbor's house and found the same window, the neighbor's curtain only used 4 meters of cloth, and the effect was also very good. Calculated in this way, for those beautiful folds, Ms. Sun spent more than 200 yuan.

The reporter visited many fabric shops in Jinan and found that most merchants suggested buying curtains at a ratio of 1: 2, that is, buying twice as much fabric for curtain folds. Consumers basically accept this suggestion for aesthetic reasons.

According to industry sources, the ratio of curtain folds is not fixed. Generally speaking, curtain folds made according to 1: 1.5 can already achieve good results. If you buy curtains at a ratio of 1: 2, it will cause waste of materials.

Low-cost cloth to attract customers to make money

Many consumers will engage in fierce bargaining with merchants when choosing fabrics. In order to attract customers, some curtain shops tend to push the boat and choose low-cost discounts to make profits. If a certain kind of fabric is also available in other stores, the boss will sell it to consumers at a fair price or even lose money.

However, when the public chooses curtains, most of them only pay attention to the price of the curtain itself, and rarely pay attention to the auxiliary materials such as hooks, sidebands, slings, and guide rails. The merchants seize the psychology of consumers, first attract consumers with lower fabric prices, and then make a big profit on accessories. When a set of curtains comes down, the cost of the auxiliary materials used is twice or even more expensive than the main fabric.

Feng Jingkai, secretary general of the Jinan Consumer Association, calculated an account for the reporter: taking a 3-meter wide window as 40 yuan / meter, 6 meters of fabric requires 240 yuan; when making curtains, 10 yuan / The processing fee for rice is 60 yuan. In addition, it is necessary to purchase necessary accessories such as hooks, vertical lines, rails, and sidebands. It only sells 4 yuan / meter of rail in the wholesale market, and it will be sold in the curtain shop. To 15 yuan / m; only 2 yuan / hook on the wholesale market, curtain shop will sell 5 yuan / unit; purchase price is only 3 yuan / m vertical line, some shops can sell 8 yuan / m; On the market, as long as the sidebands can be bought for 4 yuan / meter, the cloth shop sells 8 yuan / meter. Calculating the whole, only necessary accessories will cost more than 250 yuan, the cost is greater than the curtain itself.

According to a survey by the Jinan Consumer Association, 26% of consumers did not ask the price of various accessories and accessories when ordering curtains. When the curtains were ready to be picked up, they found that they had fallen into the merchant's " Low price trap ".

The fabric was "buckled" by the deduction

Clogging fabrics is also a common trick in many curtain fabric processing shops. Many consumers pay the deposit first and then pick up the goods when buying curtains. As for how much cloth is used, only the merchant knows it, and few consumers will wait for the curtains to be carefully measured. Even if individual consumers find that there is less fabric, as long as it does not affect the overall effect of the curtain, it is generally not too real.

The curtains of consumer Ms. Liu's house have been bought for more than a month. Recently, she heard that the business is likely to work on the size of the curtains, so she found a ruler and measured it. "Surprised by a certain amount, the curtains that are on the opposite side are nearly 20 centimeters less on each side. In this way, even the accessories with yarn curtains have been pitted by the merchant for nearly 100 yuan."

In view of the many traps in curtain consumption, Feng Jingkai believes that in the fierce market competition, merchants must take a variety of promotional measures in order to win market share. Consumers can't just look at a single price, but they believe that low prices can protect their rights. Consumers should go to different dealers to consult and understand the situation before making a choice. The most important thing is to sign a detailed order contract, especially the texture, price, country of origin and color of the accessories used. All disputes are easy to protect.


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