"If you choose domestically produced plates, this set of furniture can be won by about 4,000 yuan. The style and color are the same." The salesperson of a piece of furniture told that if the plates of the same style are different, the price will differ by 2,000 yuan. To 3,000 yuan. Due to the downturn in the market, some home stores in Beijing have recently had to carry out low-priced promotions in order to attract consumers. It was found that the furniture made of domestically produced plates became the main force of the salesperson's recent promotion because the price was lower than that of the imported plates. “There may be a lot of difference in price. Many customers think that this furniture has made a big discount. In fact, the furniture of big brands generally does not make a lot of discounts, mainly on the plates.†Sales staff Explain that although they are different plates, they are all environmentally friendly materials. The surface of the imported sheet is more natural and has a lighter taste; the domestically produced sheet is more rigid and the taste may be heavier. At the Oriental Huimei Home Plaza (see map), the salesman of Knightley told us that many furniture are now imported, so the price will be higher. Now the market is not good. When introducing furniture, they will also introduce the furniture of domestic plates, first attract customers with price, and then explain the problem of materials. It is understood that many brands now emphasize the use of imported plates, which adds a lot of cost. After the market became cold, many manufacturers returned the domestic plates to the salesman of the city, and said: "The affordable price of domestic plates can attract a lot of people's attention. Customers can buy brand furniture and can Get the benefits, plus many stores on the weekend will do some activities, many customers are willing to choose this time to buy furniture." Do not light the cheaper after-sales service is the most important "last weekend, their home furniture is selling fire, you see now Going to the empty space." In a home store in the east, the sales staff of Red Apple Furniture pointed to a furniture exhibition area called "Ideal Space", telling that many merchants will use the weekend store to do activities, the clearance sale discount is as low as 40% off. But then these businesses disappeared without a trace. Ms. Zhou, who just bought the “ideal space†furniture at the store last week, told me, “It’s been discounted last weekend. The 6-piece suite of the bedroom was only about 3,000 yuan after the discount. At that time, 50% of the purchase price was paid. The sofa saw that the entire ideal space was moved, and now I am worried about whether the furniture can be delivered on time.†Don’t just look at the actual price of the same solid wood cabinet, the price of the two home stores can be different by 1,000 yuan, but after the discount The price is almost the same. Many consumers will think that the lower the discount, the more affordable they are. In fact, the actual price is the most important. In the grand dining hall of a home store in the east, I saw that the brand's European furniture is being discounted. The set of 4 sets of bedroom sets is only about 10,000 yuan, which is definitely worth the price. The sales staff told us that the market is not good now, so they plan to decorate the storefront, so they will be discounted. If they are over 1,000 yuan, they can also participate in the lucky draw of the store. When asked, such a low price will not lose money, the salesperson just smiled and said that if you buy more, you can also make a 10% off on this basis.
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