Don't pay for high rebates
[Summary]
Faced with the opening of the materials exhibition hall of the home improvement company, and the intensified rebate wind of the material exhibition hall of the home improvement company, consumers have heard and heard but have no good solutions. Only the passive slaughtered part of the collusion between the bad merchants and the home improvement company. According to market surveys, the material display rooms of home improvement companies are typical second-hand sellers. They do not have a general agent right or a warehouse. They all use counterfeit products purchased from material vendors or even illegal vendors through simple processing and packaging. And then resell it to consumers, so as to make huge profits. It is understood that the proportion of material rebates in these exhibition halls is as high as 60%, and the general unspoken rule is about 40%. Allegedly, during the home improvement process, in the decoration company materials exhibition hall, the purchase of materials, from decoration companies, designers, to project managers, decorators, etc., every part of the consumer's decoration will be "goose hair removal." If in the process of decoration, any owner's cost is not rebated by the decoration company, it is obviously illogical.
ã€phenomenon】
A set of cabinets in the materials exhibition hall of a home improvement company can receive a "rebate point" of 5,000 yuan, a staircase can also eat a rebate of more than 10,000 yuan, and a set of villa rebates can buy a private car. With the advent of the home improvement season, the home improvement market is also booming, but with the establishment of the home improvement company's exhibition hall, home improvement companies and decoration designers have received rebates but have become a roadblock for regulating the home improvement market.
Yesterday, a designer of a decoration and design company revealed to reporters that many home improvement companies are currently trying to expand the establishment of material exhibition halls, and use designer design schemes to give employers the opportunity to buy their own company exhibition hall materials while taking rebates, and the amount is close to "Astronomical figures", "a house with a decoration cost of about 100,000 yuan can be eaten at the home improvement company's exhibition hall to buy material rebates of about 20,000 yuan."
According to the investigation, in the face of the increasing rebate wind in the home improvement company's showroom in the home improvement channel, consumers have heard and heard but have no good solutions, only passively slaughtered by the collusion between bad merchants and home improvement companies. According to market research, the highest rebate rate is 60%, and the industry's unspoken rule is about 40%. Imagine that consumers want to buy a piece of ceramic tile of about 200 yuan, and the rebate of a home improvement company's secret interception is about 80 yuan, or even more than 100 yuan, far exceeding the profit of a tile sold by a merchant or manufacturer.
[Root Cause: High Rebates, Short Selling and Short Selling]
Today, under the illusion of a large-scale home improvement showroom in the home improvement market, many consumers are still caught in it. However, attentive consumers will think that home improvement design companies rent material exhibition halls with thousands or even thousands of square meters out of thin air, and do not have their own factories and product production lines. Where do they want to expand their capital? Where do their profits come from? Of course, we can only rely on the convenience of our own design and make two profiteers between the merchants and consumers to seek the middle price difference to make huge profits, and then, like usury, we can achieve profitability. Whether it is a regular merchant or a manufacturer, it is hard to speak of the insatiable "shuo mouse" of the home improvement company, which is both hateful and helpless. Because they understand that it is precisely because of their unhealthy market competition that has encouraged home improvement companies to get rebates and eventually formed unspoken rules in the industry. Once those home improvement companies and designers become addicted and understand the shady scenes, it is like drug addiction and cannot be restrained. Imagine that in the face of generous rebates, when a set of home decoration is down, you can get tens of thousands of benefits just by buying ceramic tiles, and how much can you get by working hard to produce a design drawing? Therefore, home improvement companies and even designers do not hesitate to abandon their professional ethics. Under the conspiracy of merchants and manufacturers, they took risks. In order to snatch huge returns, they put down the proper design and started to set up a material exhibition hall.
At the same time, another source of the wantonly establishment of the materials exhibition hall of the home improvement company is that the current main salary composition of the designer is the base salary + commission, "If the number of contracts is small, it will be a base salary of several hundred yuan." However, it is understood that the completion of 100,000 per month For yuan signing orders, the basic salary is 2,000 yuan, plus a 4% commission. If calculated in this way, the designer who completes the task of signing 100,000 yuan can earn 6000 yuan per month. According to the reporter, the task of signing 100,000 yuan should generally be two customers, which is not difficult to complete in the peak period of home improvement. It is understood that the owner has become a "sheep" in the hands of some designers. Once the owner does not comply with the designer's choice, the designer will threaten it with an excuse of irresponsibility, etc., and the owner has to purchase the decoration according to the designer's requirements.
[Industry Disclosure] Inferior products and counterfeit products are another major means of profiteering.
Insiders in the home improvement industry have revealed that price fraud is an aspect. It is particularly important that these decoration companies will mix fake and inferior building materials in order to save costs and seek profits. Even if a few products that may appear to be brands are often models that are about to be eliminated Or end products, but consumers do not know.
According to a door owner named Wang, it is lucky to have inferior products and obsolete products in the decoration materials exhibition hall of the decoration company, and more of them are fake and inferior. According to his knowledge, wooden products such as wooden floors, doors, even cabinets, and furniture are mostly counterfeit and inferior. These decoration companies cooperate with some local underground processing plants that do not have any production qualifications and operating qualifications. They produce doors, wooden floors, The cabinets and furniture were directly sampled by the decoration companies without any inspection by the functional departments. The decoration companies justified these black workshop products with the labels of their decoration companies, so the obscure “three-nothing†products were transformed. The trademark products of some decoration companies are expensive.
At the same time, Mr. Li, who has been engaged in the decoration industry for many years, revealed that some designers used the usual method of embezzling the creditworthiness of some high-integrity markets or brands, and some of their home decoration materials exhibition halls were unknown or even inferior and fake. The product is touted as a high-integrity market, such as Wanjiali, which operates or recommends brands to eliminate consumers ’doubts about buying and deceive their trust. Consumers should not be fooled easily.
The larger the home improvement company's material showroom or the more active home improvement companies, the more unspoken rules are, and the deeper the rebate; the more recommended brands or products in the decoration company's material showroom are designers or related staff of the home improvement company. , The higher the rebate, the more fake and inferior. In essence, the materials showroom of some home improvement companies is a second-hand seller. They have no warehouses, no production plants, and no agency management rights. Instead, they purchase materials from materials vendors and then transfer them to consumers at a high price after packaging by the designer. Those who earn rebates from them are totally short-selling and short-selling, which is also the fundamental reason why home improvement companies do not design instead of materials. Therefore, it is recommended that consumers buy home improvement materials must go to the store with regular operation, perfect management, and many years of integrity records to avoid being deceived.
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