In some door and window stores, we are not difficult to find such a phenomenon, many shopping guides are very enthusiastic, but because of their misunderstanding of their sales model, resulting in orders can not be filled. This phenomenon is very common in door and window stores. As the purchaser does not reasonably apply the sales method, 30% to 50% of sales orders are lost. The following are 8 marketing misunderstandings. Door and window shopping guides need to have a "heart" to avoid these misunderstandings to improve performance.
Misunderstanding 1: Manipulating customers from their own perspective
The guide must change the concept. When recommending the product, it must be customer-centric. It is forbidden to manipulate the customer from the perspective of the sales process and force the customer to accept their own ideas.
Myth 2: I can't see a small amount of orders
The shopping guide always wants to make a big order, so when the amount of goods purchased by the customer is small, the enthusiasm of the shopping guide is greatly reduced. Moreover, they are not good at using purchasing techniques to recommend products to customers.
Misunderstanding 3: Grasping the interests of customers
When the guides introduced the product, they were too urgent to be targeted. In fact, most of the rhetoric is ineffective when the interests are not fully understood.
Myth 4: Explain that the product is not attractive
When the guide introduces the product, it cannot effectively attract the attention of the customer and explain the cliché of the product.
Myth 5: Saying that winning a customer does not equal the transaction
The ultimate goal of sales is to close the deal, but to win the customer. Experienced guides know how to be tolerant.
Misunderstanding 6: Just looking for new customers to ignore return visits
Many shopping guides believe that the key to sales is to have good products. Communication and emotion are not important. They spend a lot of time developing new customers, but forget a small amount of time to maintain old customers.
In the marketing work of doors and windows, each shopping guide should have the idea that customers can reject my products, my sales, but will never refuse my care. Only by following this sentence in the end, avoiding the above six marketing misunderstandings, it is difficult to improve performance.
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Label: Avoid six marketing misunderstandings, door and window shopping guide to "heart"
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