GO Jiaju Newsletter Milan in April is a big show for design. The new trend of Milan furniture exhibition in 2016 is like a surge: the exhibition site has become a competition for anti-trend design. The supporting role of previous years has become the protagonist of this year; the past flagship brand strategy has been rejected by a group of cutting-edge designers; many “unfinished drafts†The design of the unfinished state is popular; the sense of intelligence challenges big data; the light and subtle style replaces the strong sense of fashion and so on.
For a long time, people used design to label social ranks to gain a sense of presence. In the future, deep and peaceful humanistic care will represent a new trend in design.
The 2016 Milan Furniture Fair is also a celebration of the transformation of design innovation.
Since the opening in 1961, the Milan Furniture Fair has been dominated by furniture design, but this year's limelight is dominated by exhibitors outside the furniture. BMW's MINI car exhibits around the "small life", using a 30 square meter room to create a multi-functional home dojo, the concept of "sharing more." Nike reinterprets the “natural movement†and attempts to embody the natural connection between physiological freedom of movement and consciousness. AirBnB, which is a shared house, has changed its way to highlight that people are socially friendly animals.
Through design, PepsiCo hopes to embrace people's willingness to love health; Lexus puts new energy vehicles into a psychological realm, and let the "full of hopes" mentality lead people to intuitive perception of hydrogen energy.
Global companies seem to be entering the Milan Furniture Fair across the border. They are not for marketing, and exploration and dialogue are the ends. In the industry for too long, they hope to jump into a new environment, trying to stimulate the new value, excitement of the product, to avoid the trend to the dead.
Counter-trends are not only cross-border companies, but also new designers in the industry.
Students from the Design Academy Eindhoven in the Netherlands have pushed the design concept of “no waste, only waste†to a special level, and they are looking for ways to design environmentally friendly products from “wasteâ€. For example, pine needles were originally the most waste in the wood processing industry. They converted them into fluffy new materials such as wool, and even fish skin, volcanic stone and beetle can be converted into new materials.
The cutting-edge designers did not deliberately use new materials in specific functional furniture. They let new materials stand naked on the stand and challenge people's old ideas about waste; they let the "useless use" of new materials stimulate imagination and imagine the possibilities of environmentally friendly design. Judging from the audience's reaction, these “unfinished drafts†are more attractive than the finished design, tempting a new generation to try.
The new generation of designers participating in the exhibition accounted for more than 25% of the total. Their focus is no longer on serving large enterprises, or becoming a wealthy designer quickly, but preferring to play a catalytic role in activities to solve social problems. Character.
From a historical perspective, these designs imply a hierarchy of social Darwinism. After the demise of the class represented by the royal powers, the design became a snobbish tool for the rich to regulate the social class. In addition to focusing on environmental protection in the 2016 Milan Furniture Fair, the designer's eyes began to focus on suffering, challenges and crisis. They tried to use the design art to explore the human dilemma of the 21st century. In this context, European immigration dilemmas, urbanization problems, housing crisis, space oppression and time panic have become the focus of designers.
For example, in the case of children's growth issues, children's furniture has become one of the themes. How to grow up happily? How to enjoy family parent-child relationships? Some children's furniture series in Italy and the United States are very eye-catching. By 2020, the children's furniture market in the US market will reach $3.08 billion. In addition, the “post-IKEA†design continues its flat and assembled features, but emphasizes systemic and economic benefits. For example, Carlo Ratti's "Pin Room" and the American company's "GreyCork" design allow a flat assembly to be packaged as a home with a complete set of furniture. The “Can†sofa designed by Danish “Hay†is also a flat and versatile concept to design furniture that is easy to transport, simple to assemble, exquisite and versatile.
As urban residential space is getting smaller and smaller, housing crises are getting bigger and bigger, and wasteful luxury design is starting to ebb. The exquisite design of humanistic love and practical problems can be brought to the forefront.
Exquisite, precise and streamlined are another major feature of the new trend. It also represents a new stage in the integration of design ideas and abilities into art and science.
When the Wright brothers invented the first aircraft, the wing was made of red fir, the engine was a simple cylinder plus a bicycle chain; 100 years later, the engine of the jet engine had more than 1 million parts. The evolution of human thought can be seen from the complexity of the machine, or it can be reflected in the design thinking. At the Milan Furniture Fair, we saw an increasingly sophisticated system design thinking and saw it moving toward peace, sleekness and lightness.
A good design, such as "Zhou Yi, Department of Ci" said, "Normal daily use does not leave the road, the people use it without knowing it." It is often a layman who can't see the mystery, only knows the pleasing, smooth, smooth, and the insider is amazed at Its ingenuity and science.
Greg Lynn designed the Nike Pavilion's “Sportsman's Microclimate Rest Lounge Chair†to combine blood circulation, muscle curve and skin heat dissipation mechanism. During the break, the athlete can relax and speed up recovery. Another scientific and artistic design is the large-span but stable table presented by the Kristalia design studio in Italy. Large span and stability have always been contradictory points in furniture design. If you have to flexibly flex, it is more difficult. Kostaria's table has done the above three points at the same time, and its path is implicit in the new material science. Inspired by aircraft wing materials, its 6mm tabletop is molded from honeycomb aluminum panels for simplicity, lightness and load-bearing. The average person only thinks that it is easy to use, and the insiders can't help but admire that they have realized the way of unity of opposites.
The anti-trend innovation has always come to an end from the beginning of technology to organizational re-engineering. Behind the new phenomenon revealed by the Milan Furniture Fair is the trend of major restructuring, differentiation and integration of the international furniture industry. The furniture industry is just like the fashion industry, from the monopoly of big companies to the emergence of designer brands. Furniture design and branding have also begun to “organize the cellsâ€, that is, the designers are alone, taking care of the self-organized industrial chain from design to manufacturing.
London designer Lee Brown used a container container truck to cover the design of the work, and the container truck can be opened to any customer's door. For the Chinese furniture industry, manufacturing is the last word. The new situation in the international design community against the trend will bring unprecedented opportunities. At this time, creating an international business model based on "I" has become the top priority.
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