All people marketing, want to say love you, too hard

Nowadays, the real estate industry is popular for marketing, and the real estate industry has stepped into the era of mass marketing. The marketing of the whole people is actually a gorgeous turn of the “old and new” marketing model. At present, the “old and new” marketing model is a commonly used and effective marketing tool in the fiercely competitive real estate market. Its essence is word of mouth marketing. In the low attention ceramic industry, word of mouth marketing is generally adopted by ceramics merchants.

All people's marketing has made extraordinary achievements in the real estate industry, but can we learn from ceramic industry? A ceramic brand company started this idea. The brand wants to use the national marketing model to quickly promote the brand and occupy the market. The specific plan is that all employees of the company do their own work, but also do product sales, and old customers can lead new customers, or other people can also introduce brick customers to come to buy bricks. In this process, non-professional sales personnel of the company can enjoy high commissions after they have become singles. Old customers with new customers can enjoy rebates of 10% of new customers' total turnover.

In fact, the "old with the new" marketing model, Chongqing ceramic merchants have long tried, but for various reasons failed to become a climate. The Chongqing ceramics market has a special meaning. "Old" can be understood as a good understanding of the ceramic industry and ceramic products. For example, the “Yangke passengers” and “bangbangs” of Chongqing Yiyi market are like. Actually, the designer is also one of the old customers. Nowadays, the hurricane prevails in the Chongqing designer industry. Many designers have their own suppliers of fixed materials. They hold consumer resources in their hands and take the consumers to buy bricks. Will take the material business rebates. In addition to the "sheep and children" designers, there are puddles. In the low-end market, slushers play a key role in the owners' purchase of tiles. They will also take the owners to the brick store to buy bricks, and then eat a certain rebate. There is also a ceramics industry circle staff, in order to maximize the use of customer resources, will take customers to other brands to buy bricks, you can enjoy a high commission. A domestic first-line brand, in this case, the commission can reach 30% of the turnover. These types of people have become the mainstay of the “old and new” ceramics industry, and the real consumers have few consumers. Even if consumers take consumers to buy bricks, the merchants have not publicly promised rebates. It is rewarded by giving away shopping vouchers and gifts.

Some industry analysts have analyzed: Now the tile industry uses blatant "old belt new" customer rebates, will gain more than gain. First, at the end of the rebate, consumers will think that wool is on the sheep and damages the brand. Secondly, the single volume of tiles is not large, rebates can hardly attract old customers to bring new customers, and their own marketing and management costs of adopting the “old and new” marketing model will also increase. Hu Shiwei, general manager of Chongqing Bonya Building Materials Co., Ltd., believes that the national marketing is difficult to display in the current ceramic industry, and the low-minded ceramics industry lacks the enthusiasm for continuous attention, and low rebates are difficult to attract. In addition, “it is hard to beat iron”, too many brands in the ceramic tile industry have too much competition. If it is a first-line brand, it can use this kind of impulse, but it must make profits and allow consumers to benefit.