Although with the advent of the era of data, the living room that was once regarded as the most important home space has become a “secondary place†for many data masters and experts; but for most Chinese families, the importance of the living room is not It goes without saying. The living room is not just a space bearing. More often, it is a gentle harbor that is tired for a day. It is the best place for a family to sit and share their feelings. Every time you walk into this space, even if you are filled with There is helplessness and sorrow, and you can get the most relaxation in one place. So, on many occasions, when we talk about the living room, what we talk about is a culture. And the furniture that quietly "lie" in the living room, although never talking, but you can not feel all the time, the happy time flowing above them. Living room reform "pain" However, with the progress of society and the rapid development of the Chinese furniture industry for more than 30 years, the living room furniture is also facing the "pain of reform": on the one hand, the demand for the living room furniture market continues to expand; on the other hand, However, many companies sighed that “survival is too difficultâ€; the contradiction between furniture companies and users has gradually deepened: companies feel that this “God†is too picky, and today’s popular product will become yesterday’s yellow flower; Users complain that companies never learn to go deep into the market, and the products they produce are not only old-fashioned, but also not suitable for their home decoration design. The root cause is the lack of understanding of users and the lack of research on living space. In the living room, the white paper is lacking, and the lack of living room culture and the communication between furniture companies and users are not smooth. From January 2014, the joint left and right furniture will jointly open a white paper survey report on Chinese living room culture. The survey report will be conducted through online questionnaires, sales data analysis of living room furniture companies, interviews with industry media editors, etc., and combined with a number of professional media and consulting organizations, from the perspective of online surveys, offline data, industry experts and other perspectives. Collect data from users, companies, experts, etc., and conduct in-depth analysis on the consumption and use of sofa products, interpret current users' understanding and preferences of living room culture, grasp the pulse of market development, and outline a complete Chinese living room culture. In the network data survey conducted in the previous period, 8 questions related to the living room were set for users who have already purchased houses or are preparing to purchase houses in the past one year; in the three months, a total of 2002 valid questionnaires were received, and the results were received. An in-depth analysis was conducted. The preliminary network survey found that for the consumer, the living room is very important for family sharing space and meeting space. When possible, it must be large enough, too small living room can not complete what it should bear. At the same time, the style and decoration of the living room is different from the bedroom or other space, not only considering personal preferences, but also considering more functionality. For more detailed investigation reports, please pay attention to the website and Fox said that the official WeChat at home; but also will work with the left and right furniture to show a complete Chinese living room culture from various angles, so stay tuned! Micro signal: hushuojiaju WeChat name: Fox said home
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