The home industry meets the cold current Rongshida cabinet countercurrently

This year, due to the impact of the property market, the glory of the home improvement industry has become a thing of the past. On the one hand, the property market is sluggish, the home improvement market is sluggish, and on the other side, the market rents, raw materials, and labor costs are rising, and home companies have come quietly in the winter. In the face of this cold winter, are home companies ready? Recently, the reporter learned from the Rongshida cabinet company that Rongshida cabinets have started to “settle for danger in times of peace” in 2010 and gradually reserved “food” for the winter.

As we all know, cabinets as a custom product, product homogeneity has become a bottleneck in the industry. In order to solve these problems, as early as 2010, when the industry was in the terminal market, "Governance", Rongshida cabinets to invest in the construction of Hefei production base, and in Zhongshan base set up an overall home R & D center, set up a product design center in Germany. Rongshida cabinets provide manufacturing and technical support to the terminal market with two major R&D centers at home and abroad and two domestic production bases. In 2011, Rongshida R&D team designed 23 sets of original products. Among them, blue-and-white porcelain cabinets are used to extract Chinese classical elements of blue and white, and cabinets made with modern paint technology have won the eyes of many professionals and consumers in major industry exhibitions and terminal stores.

According to the person in charge of the China Merchants Department of Rongshida, at present, Rongshida cabinet franchise stores have been established in first- and second-tier cities nationwide to complete the nationwide strategic city network layout. Since this year, Rongshida cabinets have begun to enter the high-end stores in the industry, and have successively settled in major home stores, such as the “Open House” in Jinan, Shandong Province, the home of Xinxiang in Henan Province, and the home of Shuozhou in Shanxi Province, Fuzhou, Fujian Province. Red Star Meikai Long, Ningxia Yinchuan Red Star Meikailong and so on. In this year's trend of the property market, "tangled", home encounter "cold" special period, Rongshida countercurrent upstream, this year's investment results gratifying.

Industry experts suggest that "the selection of fittesters will survive" and that the cabinet industry has evolved from the initial product competition to today's service competition. In the future, the cabinet industry should be a cultural competition (both brand competition). Cabinet companies should not be afraid of the winter, give full play to their brand advantages, integrate regional market resources, change the crisis into a challenge, and welcome the arrival of spring.