Real estate control and heavy attack on the furniture industry still has a lot of "money"

Recently, with the introduction of Beijing's “strictest purchase restriction”, the state’s regulation of real estate has caused a great deal of attention to the Chinese people. At present, the detailed implementation rules for the implementation of the "new country eight articles" are being gradually introduced, and the real estate industry is facing a new round of stringent controls. When many real estate speculators start to catch the cold winter, how will the closely related furniture industry be affected? People in the furniture industry, what are the views and actions of the real estate control and combination punch? In fact, the impact of real estate regulation, the furniture industry will face some challenges in the year of the rabbit, but the "money" scene is still optimistic.

Real estate regulation heavy hits the furniture industry again and again

The new round of real estate regulation that began on January 28 was evaluated by some industry professionals as "the most severe regulation in history." The three measures and policies of “New Country Eight”, real estate tax pilot, and interest rate increase have been evaluated as “a combination of control and regulation”. After the introduction of the combined boxing, it immediately affected the nation's real estate and building materials home market.

A well-known custom furniture company official said that the introduction of national regulation and control measures will inevitably lead to a decline in the volume of local commercial housing. Because the measure may not only undermine speculation, it may also have a negative psychological impact on normal home buying behaviors, causing some people to postpone purchases. It is understood that this year's Spring Festival, Beijing, Shenzhen and other large and medium-sized housing transactions have shown a clear decline, Shenzhen, Nanjing, Shanghai and other cities during the Spring Festival holiday long-term housing even only a dozen or dozens.

The decline in housing turnover has a direct impact on the demand for building materials and decoration. In the short term, it may cause some impact on the overall wardrobe industry, which will reduce the sales of furniture companies. Some small businesses may even face difficulties. But in general, the impact is not great.

Long-term effects of real estate control policies on the furniture industry outweigh the disadvantages

Regarding the long-term impact of real estate regulation on the furniture industry, people in the industry have expressed a relatively unanimous view that the long-term impact will outweigh the disadvantages and benefit the industry.

The state’s new round of real estate regulation can effectively combat speculation on housing and protect and promote residents’ normal house purchase behavior and rigid demand. As the downstream of the real estate industry, the home building materials industry will face more market demand. Therefore, regulation is beneficial to the long-term development of the furniture industry. At the same time, the furniture industry is ushering in the trend of upgrading. The traditional furniture market and demand are shrinking. Custom furniture will become the mainstream and the overall wardrobe will become even more prominent.

Therefore, the furniture industry will continue to maintain a relatively rapid growth rate in 2011. Jiuzheng Building Materials Co., Ltd. believes the outlook is still very optimistic.

Furniture companies should actively deal with uncertainties

In the face of the decline in demand caused by the severe regulation of real estate and the intensified competition in the industry, how should furniture companies respond? The companies and individuals in the industry have stated that we should actively improve the company’s own strength and work hard to deal with the possible adverse factors.

The company actively explores new markets; develops new products, increases the added value of products; innovates craftsmanship and technology, reduces furniture production costs; innovative product marketing models, and so on.

Editor Comments: In the past few years, in the face of the challenging and competitive furniture market, furniture companies should strengthen product and technology innovation, actively develop new products, increase the added value of products, and at the same time innovate product marketing models to quickly increase sales of products. And brand awareness.