"Increase" in the ceramic industry, the merchants endured pain and let Limou get out

In the face of the survey on the “influencing factors leading to the price increase of ceramic products” conducted in the national terminal market, rising raw material prices, labor costs, logistics costs, and promotion and promotion costs are all factors that drive up the prices of ceramic products. Among them, 63% think that the price increase of raw materials is the main reason. The increase in raw material prices has been considered by the majority of manufacturers as the culprit causing frequent price fluctuations in the product market.

Terminal prices are mainly rising

In 2011, it is destined to be remembered by the building ceramics industry. From the beginning of the year to the middle of the year, under the guidance of policies such as the country's building materials going to the countryside and the new real estate policy, under the impact of foreign anti-dumping and domestic electricity restrictions, under the impact of the sharp increase in raw materials, labor, logistics and other costs, the end product market sales It is in a dilemma of dilemma. In mid-June, according to relevant survey results, 66% of distributors said that the prices of ceramic products had increased this year, and 34% said that the prices of their products have remained basically stable this year. This means that the terminal prices of ceramic products will mainly rise this year. As a supplement.



Although the price increase of terminal products is the general trend, its increase is not large. According to Suzhou dealers, the terminal prices were indeed adjusted this year, but the increase was less than 5%. Nanchang dealers said that the current prices of food, clothing, housing, transportation and other aspects are rising. As long as the retail price increase is not excessive, consumers can understand it. The Changchun dealer said that the current product growth rate is within the acceptable range of consumers. And some dealers choose to change constantly. According to Shi Qiang, a distributor of Guizhou Baita ceramic tiles, the current sluggish end market is a fact. Some product inventories have not been digested before, so they dare not increase prices. However, since the wholesale prices of their own brands have not risen, some distributors do not have to face the problem of rising prices.

Rising raw materials accused of culprit

In recent years, with the unpredictable market situation and changes in the industry, many dealers have begun to care about upstream matters. National market research shows that 89% of distributors are very concerned about the fluctuation of raw material prices, 60% believe that the price increase of terminal products is closely related to the price increase of upstream raw materials, and 40% believe that there is a certain relationship between the two, but it is not directly linked. In the "multiple factors that led to the increase in the price of terminal products" selection survey, raw materials rose to the top of the list with a 63% vote rate, labor costs, promotion costs, logistics costs rose by 40%, 30%, The 20% vote rate ranks second, third and fourth.

Facing the voices of enterprises and merchants, Li Mou of Foshan Angtai Ceramic Pigment Co., Ltd. stated that the reason for the rise in raw materials is that the country pays more and more attention to the protection of rare earth resources, and there are fewer sources available for mining, leading to higher prices. "In order to establish long-term cooperation with enterprises, and to help enterprises smoothly achieve the transition, the current color glaze prices are steadily rising, and not as high as the market rumors." Li said. Bai Shenrong, marketing manager of Tao Yilang, said that the rise in raw materials is only one of many factors for the price increase of ceramic terminal products. "In recent years, raw materials have continued to rise every year, and companies have already included this part of the cost increase."

"Rising" voices of businesses endure pain

In the poor environment of building ceramics and the sound of "rising" in the market, most dealers are bluntly under pressure. According to a national survey, 39% of dealers said that the pressure increased sharply, 59% said that they were under a certain amount of pressure, and only 2% of those without pressure. Consumers are also strongly affected by this "price surge". According to research, 8% of consumers said they feared further price increases, and quickly started; 43% of consumers said they would wait and see before deciding whether to buy; 48% said they would choose whether to buy according to their actual needs.

"Don't look at the slight price increase of our terminal products, but the actual profit is less than before." Nanchang Yi said that this year, because of the increase in the price of goods, it also increased the product terminal price, but due to the fierce competition in the market environment and the tight source of customers Most of the rising part is borne by myself. "The market is deserted, and within reasonable limits, it is the first choice for dealers to accumulate new and old customers by appropriately lowering the selling price." A merchant in Yunnan said that at present, the terminal market promotion campaign is "fire and flame", Kaiping, Guizhou, Hainan and other places Merchants choose to make profits for survival.

Dealing with the "high tide" merchants seeking a way out


Although the building materials market is tough this year, the majority of dealers did not choose to sit still, but actively sought out their own way. Suzhou dealers chose to take precautions, pre-stock, while reducing operating costs, and further promote the promotion. Dalian dealers pay attention to the relevant supporting facilities. While increasing staff training, they focus on improving sales and after-sales services, and make up for the negative impact of product prices on consumers through the appreciation of supporting facilities.

The same is true of Nanchang distributors. Sunlin Lin, a distributor of Summit sanitary ware, said that the worse the market environment, the more detailed the after-sales service. At present, the shop not only promises delivery and installation of packages for a certain amount of purchases, but also sometimes helps owners to deliver products bought at other homes. Shanghai dealers started to open source and cut costs, first reducing unnecessary expenses and compressing costs, and secondly, opening up other sales channels and adding new profit points. Shaanxi dealers indicated that they will further expand sales channels and develop new customers from home improvement, design, engineering and other aspects to sell products. function forumhottag_callback (data) {tags = data;} parsetag ();

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