No one would suspect that the owners have been extremely diversified in their access to home-related information.
Whether it is to understand the situation of building materials, home furnishing brands and decoration companies, to inquire the user evaluation of each brand, or to compare different products, there are very convenient tools to operate, such as Weibo, Baidu, Sogou, WeChat public account, portal, Renovation sites, BBS, various APPs, and of course social networks such as friendship circles.
In addition to obtaining information, the purchase of furniture and building materials, or the selection of decoration company's channels, is also extremely diverse , building materials market, home stores, decoration companies, group buying activities, bargaining activities, Tmall shop, Jingdong store, Vipshop, etc. There are Tubama, Qi Jia Network, together with the decoration network, I love decoration and other Internet decoration platform.
For furniture and building material distributors and small and medium-sized decoration companies, it is difficult to grasp all kinds of effective channels at the same time. It is difficult to have the capability of multi-channel and omni-channel coverage. However, some dealers have done these three things but they are very Value.
ã€One】 From single brand to one-stop service
Most of the furniture and building materials distributors were formerly single-branded agents with few categories. In addition, the area of ​​the stores was limited and not many products were displayed. To a certain extent, the brand of your agent has no appeal. Decide on your income.
Some dealers with relatively strong capital strength have begun to move toward the overall home improvement experience hall, and at the same time represent complementary home building materials brands, ranging from tiles, sanitary ware, doors and windows to lamps, drapery, etc., and even docking with renovations, providing decoration designs to One-stop service plan for building furniture purchase. If you do business properly, the results of customer acquisition and conversion are quite good.
Of course, decoration companies have been doing this for a long time. The business area of ​​two or three floors, one of which is the designer and other staff, the customer reception area, a separate floor to display the various styles of the model room, various Furniture and building materials.
Most of the brands that used to renovate the company's cooperation are not very famous. Now they are focusing on the brand. They may not be first-line brands. After all, the price is not good to talk about, and the profit margin is relatively thin. Choosing some distinctive second-tier brands and playing with the material manufacturers and distributors in the market are not the best strategies.
[II] From dealers to dealers, entrepreneurs
The dealers in the Pan-Professional Circle are said to have evolved for decades. However, most dealers still like to sell and sell the store to the building materials market, to the Red Star Macalline, the House of the Wild, Fusenmei, Daming Palace and so on, then sat in the shop waiting for customers.
Some shops couldn't see a few people a day.
In fact, it is critical to look at the stores that have a relatively large number of passengers and find out how they do it.
Some stores seem to have a very small passenger flow. There are few people who come to the door but the business is doing well. Why? Seeing the essence through the phenomenon, they may focus on the B-side and develop the decoration and engineering channels. A few orders are enough.
Some even rely on the project to eat, but earned some money, do not rule out the size of the dealer is still relatively large, but the B-side, after all, is still limited, more than enough, not everyone can play with.
Some dealers have stepped out of the storefront, pushed business development forward, penetrated into the residential area, delivered houses, and office buildings, engaged in planning, and organized activities. They also engaged in joint marketing with some non-competitive brands, and sometimes they could even trigger sales.
All decoration companies, building materials companies and distributors must pay attention to the fact that the country is promoting finished products. Even if it faces various problems and difficulties, its promotion and popularization may not stop, and it must be the target of this market. The real estate company should be regarded as a core customer and tied with those renovation companies that have resources.
Of course, the sales of real estate in the future will use the decoration companies and decoration materials brands as promotional points. Then, the high probability event is that small brands are expected to find markets only in small places and small real estates, and they are worthy of more attention by dealers.
[3] Word of mouth marketing, operating old customers
With the furniture building materials dealers, local decoration companies to talk about services, talk about word of mouth, early years is nonsense, we think you say something too macro, not ground gas.
In the past two years, the owners have become more and more critical, very particular about the requirements, and they have been treated as God. Your service is not good, and you may incur customer anger, let alone selling.
You do not have word of mouth, or bad word of mouth, can not attract customers, but also do not stay guests, relying solely on purchasing guides and lotus flowers, spending half a day effort, it is estimated that the final result is not good. Even if people were flickered in place at the time, if the service behind them was not done well, it would still cause a lot of complaints.
According to the data, in 2017, the industrial and commercial authorities accepted 137,800 complaints concerning home improvement, and how exaggerated they were.
If your word of mouth pops up, praise everywhere, may not need to engage in activities, the shop's guests continue, no shortage of old customers, and occasionally bring a new customer. At the same time, it saves processing complaints.
There is always a forerunner who is already in transition. The brand manufacturers have their own service system. The stores themselves are also trying better services. From buying to installing after-sales, etc., clear steps are formed, cut into multiple indicators, and multiple settings are made. Regulatory points range from satisfying customer needs, to creating customer surprises, to inspiring customers and creating a good word of mouth.
Concluding remarks : Now that the furniture industry is homogenized and products are similar, various forms of promotion make people feel less numb and the effect is getting worse. As a distributor of the furniture industry, we must keep up with the times and closely follow the needs of the industry and the market. Then work hard from the service, do a good job of service management, and improve the service level, perhaps this is a winning formula under the conditions of homogenous competition.
1. Introduction
This ADK wax is a very ideal neutral Paper Sizing Agent, it can be used as pulp sizing and surface sizing to make the paper have excellent water resistance. When using this ADK wax, it should be heated to melt, and then mixed with the starch emulsifying agent and protective agent, until the agent emulsify into stable latex
2. Specifications
|
Appearance |
pale yellow waxy solid & flake & block |
|
Purity |
≥90% |
|
Melting point |
48-50°C |
|
Acid value (mgKOH/g) |
2.0 mgKOH/g |
|
FFA free fatty acid |
≤2.0% |
|
Iodine value |
45- 48.5 giz/100g |
|
Carbon content |
C16: 40% C18: 60%
|
3. Alkyl Ketene Dimer Techinical Data
4. Application of Alkyl Ketene Dimer
As a kind of reactive neutral paper sizing agent, mainly used for copper base paper, copy paper, file paper, paper dictionary and quality writing paper paper in sizing. The pH value can reach about 8, which is called basic sizing, which is widely used at home and abroad. This product can also be used as surface sizing agent.
5. packaging
25KG/ bsg or 500kg/ bag
AKD Wax,Alkyl Ketene Dimer,90% Purity AKD Wax,Alkyl Ketene Dimers AKD Wax
Shandong Tiancheng Chemical Co., Ltd. , https://www.tianchengchemical.com