Since 2016, with the continuous maturity and wide application of technologies such as the Internet of Things, cloud computing, and big data, coupled with the promotion of capital, smart homes have sprung up and become emerging industry forces. The smart door lock is one of the representative products in the smart home, and its development potential is also very large.
With the rapid development of the city, the consumption of middle-class people has escalated, and people's pursuit of quality of life has intensified. Intelligent life has gradually penetrated into every aspect of our lives. Smart home is hailed as the most important scene economy for future family life consumption. Therefore, Apple, 360, Huawei, ZTE, Xiaomi, Tsinghua Unisplendour, Haier, Microsoft, Lenovo and other domestic and foreign giants are all involved, and the concept of smart home is very fiery. As the entrance to the smart home, smart locks are the core part of the game.
The essence of smart locks brings convenience to life
No matter which industry, the purpose of intelligence is to bring great convenience to people's lives. For example, the emergence of smart manufacturing has greatly reduced the labor intensity of workers; the emergence of smart home appliances can control home appliances without returning home, and enjoy a warm and comfortable environment when you return home. Enjoy the comfort of a hot bath...
In the era of mechanical locks, many people lost their keys and were rejected by the security door; or they went home to find the keys and landed in the office, and had to go back to the office to get the keys back; or go shopping back, big bags and small bags. Going back to the house, I have to hurry to find the key to open the door and other encounters and troubles.
The emergence of smart locks is to solve the many pains and worries of mechanical locks during use, forgetting to bring keys or losing keys frequently. The smart lock can be unlocked by fingerprint, password, proximity card and remote APP. In particular, the fingerprint is widely used as a unique biometric password on the lock, which makes the opening of the door as easy as opening the iPhone screen with fingerprints. People are easy and quick to unlock.
It is also very convenient for the homeowner. After the tenant moves away, there is no need to change the lock core. It is only necessary to delete the fingerprint or password of the original tenant, which is not only convenient but also cost-effective and easier to manage. Therefore, such a smart lock that can solve the pain points of users must be the most promising investment in the next decade.
Smart locks are already the biggest market demand
From the perspective of Baidu Index, since the first year of home intelligence in 2014, the search index and attention index of smart home and smart lock have been growing steadily for three years. The concept of smart life has gradually formed in people's minds, and the market potential of smart locks It has been continuously released and has grown faster and faster with the growth of the smart market as a whole. According to a report released by a market research institute, China is currently in a period of economic adjustment. Many conventional industries are at a low level. The sales of smart lock products in the first- and second-tier cities soared, and the increase in the third quarter of 2015 was 326%. It is predicted that the scale of the smart home market will continue to increase from 2017. By 2018, China's smart home market will reach more than 180 billion yuan, and security-type smart homes are becoming a good project for many investment institutions to compete.
The convenient, intelligent function and stylish appearance of the smart lock are not only popular among the public, but more and more new residential and villa real estates have begun to install intelligent electronic locks to improve the overall grade of the community.
The "Opinions of the Central Committee of the Communist Party of China and the State Council on Further Strengthening the Management of Urban Planning and Construction" requires that the new residential buildings in China should promote the block system, and in principle no closed residential quarters will be built. The completed residential quarters and unit complexes should be gradually opened to realize the internalization of internal roads, solve the problem of transportation road network layout, and promote land use and utilization.
what does this mean? This means that the severe urban security will reduce the protection of a wall, so that people's home life is fully exposed to criminals. According to the statistics of the Ministry of Public Security, the annual loss of households caused by burglary is more than 1 trillion yuan. Therefore, security will become the basic concern of the people in the next decade.
Locks serve as the last line of defense for community security and home security. After "going to the wall", the mechanical locks are obviously incapable of the anti-theft capabilities. According to the statistics of China Consumers Association, more than half of the households in the country still use Class A locks, and Class A locks are as if they are in the eyes of lawless elements. Even if all the B-level or C-level locks are installed, they can't be foolproof in terms of anti-technical opening and violent opening.
Therefore, only smart locks with keyless holes, monitoring and alarm functions can be used to perform severe security tasks after “going to the wallâ€. Therefore, in the next decade, smart locks will be the most promising investment in the smart home sector.
According to the latest data, European and American electronic locks account for more than 50% of civilian locks, and the penetration rate of Korean smart locks is over 80%, while the popularity of smart locks in China is less than 3%. The home retail market has reached the critical point of the outbreak, especially With the 80s and 90s, consumers gradually step into the marriage hall, and the replacement of second-hand housing renovation, the demand for smart locks will be further expanded. Therefore, some insiders expect that the household lock-and-lock retail market will grow at least 30% annually in the next decade.
Behind the rapid growth is huge market support. China's approximately 467 million commercial housing (excluding small property rights and rural housing), with a 5% increase in smart lock installations, can generate tens of millions of sales and generate sales of several tens of billions of yuan. With huge market potential, smart locks will surely become the most promising investment in the next decade.
What kind of dealer is the most promising dealer!
Such a huge market, friends who are already engaged in smart locks or are preparing to engage in smart locks, are you ready? In the sales force of smart locks, agents and dealers all over the world have absolutely taken an irreplaceable position in promoting and popularizing smart locks. So, what kind of dealer is the most promising dealer in the future!
Form a sales team
First-class dealers build teams and expand scale; second-tier dealers do marketing and strategy; third-rate dealers sell products and fight prices. Forward-looking dealers pay great attention to the cultivation and use of talents and boldly introduce talents. Don't care about the loss of short-term benefits, and don't care about employees paying more than their loved ones.
Clear target schedule
He knows clearly the market, progress, time and method he wants. And effectively through a series of feasible measures to achieve their own goals and implementation plans. He gradually decomposed the big goals out of countless small targets, one by one to break.
Marketing actions are endless
He also made a marketing action plan for this year at the beginning of the year. Every quarter, what to do every month, the market changes, he will change with it, everything around the market, customers, and walk in front of the manufacturers. It is only possible to make the marketing actions implemented by the manufacturers flourish. What is more crucial is that his own three-point land has been harvested by him, while other businesses only have the imitation.
Focus on store image
He is very sensitive to piles, exhibition stands, posters, and some small details are caught in error. They must fulfill their own requirements and be a perfectionist. He not only pays attention to his own store decoration image, he pays more attention to the image of the product, the image of the personnel, the image of the after-sales, and there is no reason for the dealer to do bad market.
Perfect rules and regulations
After the scale is expanded, the boss no longer does the market himself. So what do the boss do every day? Formulate rules and regulations, study marketing policies, and connect effective resources. Without rules and regulations, it is much easier to manage the system according to the system.
Otherwise, I will ask for everything and I will not be too busy to turn my head.
Know where the profit is
Do not care about the height of the overall sales, but also focus on the source of profits. Even if there is no money in the time account after the year, he knows where his profit source is. There is a clear account in my heart, what kind of money should be spent, must not hesitate to spend, and will spend on the idea, what money should not be spent, catching dripping water.
Loyalty and permanent
Once he made a choice, he would not give up easily. He would cooperate with the manufacturer for 2 years, 5 years, and 10 years. What the manufacturer did, he followed what he did. He actually supports a common dream. He can open the sleeves at any time and point to the wrist and say: You cut it from here, and the blood flowing from your factory brand is the blood of your manufacturer's brand. Such dealers can die with the manufacturers, and the manufacturers will help them in the same boat and give the greatest support.
Good news
He rarely heard his message, and he heard all the miracles he created. He can complete basic sales tasks every year. Many problems are not problems in his eyes, and any problems can be solved.
Predictive to the market
Have a foresight to the changes in the market, and prepare in time to prepare for the rain. For example, in an industry two years ago, some dealers foresee that there will be a reshuffle period in the market. At that time, they began to prepare for the winter of the market. They no longer expanded the planning of the storefront, but reduced the burden, improved the store utilization rate, controlled costs, streamlined personnel, and adjusted the market. The smart lock market is currently developing rapidly, and the natural growth trend of market sales is strong, similar to the barbaric growth period. However, the market competition is fierce, and consumers are more rational to purchase. How to do a good job in top-level design, product positioning, product sales channels, and new customer groups, etc. Plan ahead!
Article link: China Security Exhibition Network http://
Editor in charge: Zhao Hongli
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