At present, the scale of China's private mold enterprises is not large. How to adhere to the small, specialized, small and precise, small and special professional production road? In Wang Jinling's view, it is necessary to determine the product and market positioning of the company according to market demand and the company's technology, capital, equipment and other conditions, and concentrate on gradually forming its own technological advantages and product advantages. In China's mold industry, the number of private enterprises accounts for a large proportion. According to incomplete statistics, there are more than 6,000 private mold enterprises in Zhejiang Province, and the annual output value of molds is as high as 6 billion yuan. With the improvement of the technical level of mold industry production, the improvement of equipment conditions and the expansion of production scale, and the increasingly fierce competition in the domestic and international mold market, how to further strengthen and improve the operation and management of private mold enterprises on the existing basis, five The problem deserves to be studied and explored in practice.
First, the production management model of private mold enterprises needs reform.
The management model of an enterprise is not static, but with the development of productivity, the improvement of the technical level is constantly changing. In the past, the production equipment of these mold companies was several ordinary cars, milling, planing, drilling machines, vise and grinder, and a fitter master with several apprentices, carrying out the "contracting system" from beginning to end. Most of the mold enterprises in Europe and the United States are small enterprises of 30 to 50 people, but the application level of CAD/CAM is high, and there are many CNC processing equipments. The precision of mold parts is guaranteed by advanced processing equipment, and the workers strictly follow the process operation. The processing of the mold parts is in place, and finally the fitter's decoration work is very small. A mold factory of about 50 people, the assembly fitter is generally only 2 to 3 people. Hardware development is the key to mold companies. Many domestic enterprises have purchased a lot of advanced and expensive equipment in order to develop rapidly. A lot of investment, but not necessarily someone. The use of advanced equipment requires not only high-quality talents, but also sufficient orders in order to achieve the best use of the equipment, otherwise the imported equipment will be idle and become "tired." When the conditions are not mature, the mold company does not have to invest too much in the purchase of equipment, the equipment is sufficient. The CAD/CAM application of good mold enterprises can gradually reform the existing contracted production management mode from the perspective of improving economic efficiency. At present, many companies are purchasing ERP systems, but these companies are mold companies with a certain scale, such as Nanjing Nanqi Mould Equipment Co., Ltd., Suzhou Huizhong Mould Co., Ltd., etc. Not all mold companies need such a system. Wuxi Guosheng Precision Mould Co., Ltd. has studied the advanced management concept of foreign-funded enterprises, combined with the actual situation of the company, and jointly developed with Nanjing Aerospace University to develop a C4P integrated system with CAD, CAE, CAM and CAT as the core, further realizing CAD. , PDM, ERP integration, improve the speed and control of mold design and manufacturing, improve product research and development capabilities.
Second, the family-based management and employment mechanisms of private enterprises need to be reformed.
In the past, relying on hard work to accumulate funds, buy equipment, and build factories, we have a certain scale. This is the result of the joint efforts of family members. Many companies are still husbands and general managers, and the wife is the chairman or chief accountant. In the face of fierce market competition and new environment, in the face of the improvement of enterprise technology and the improvement of equipment conditions, in the face of the expansion of enterprise scale, we will continue to use the past "family management" and "personality" employment mechanism. It is already out of date. Therefore, private enterprises must also be "only qualified", "only use." It is necessary for talented people to be responsible for the production management, technical management and marketing management of the enterprise. To be truly true, as long as you have the ability, as long as you can create benefits for the company, not relatives must also be entrusted with heavy responsibility. Shopping malls, such as battlefields, put people with management skills and technical skills in important positions, so that they can "do their jobs and seek political ethics" in order to be able to do well, and to be invincible in the fierce market competition. Ground. How mold companies retain talent is also a question worth exploring. The lack of talents, "one pool of stagnant water" is not conducive to the growth of talents and the role of the role. However, the flow of talents is too frequent. It is not conducive to the accumulation of employee experience and skills and the development of enterprises. From the current situation, the manager and director of the mold company should use their brains in “career retentionâ€, “respect to retain people†and “emotional retention†to find ways to retain those who have real skills.
Third, mold companies must adhere to the small, specialized, small and refined, small and special professional production road.
According to the market demand and the company's technology, capital, equipment and other conditions, accurately establishing its own product positioning and market positioning is a problem that current mold companies need to pay attention to. Most of China's mold enterprises are self-produced and self-contained tooling workshops, and most of the professional mold factories are "big and complete" and "small but complete" organizational forms. In order to achieve the purpose of business, what kind of mold orders are possible. Most foreign-funded mold companies focus on the mold needs of the automotive, electronics, medical and other industries to determine their product positioning and market positioning. In order to survive and develop in the market competition, each mold manufacturer has its own superior technology and products, and all adopt professional production methods. Many small enterprises have achieved good results because they insist on taking small, specialized, small, precise, small and special specialized production roads. Secretary-General Wang Jinling believes that the development of domestic mold enterprises must clarify their own direction and goals, do not blindly develop, and do not pay attention to formalism, to be a "small but specialized, small and fine" enterprise.
Fourth, mold companies should be bigger and bigger on the basis of strengthening.
These enterprises used to accumulate bit by bit in the past. They bought several pieces of equipment this year and built several factories next year, gradually rolling up and developing. But now the times are different. Now is the era of business information. The Internet has entered thousands of households, but why is it accepted by young people and not recognized by middle-aged entrepreneurs? Why not use e-commerce to connect with international standards? Let our business owners receive orders from home and abroad without leaving home, so that foreigners or manufacturers who want to cooperate with you can find you online. Why not? Our entire Taizhou enterprises, especially small enterprises, are still weak in their awareness of the Internet. This is a stumbling block to the development of our company. We must break this stumbling block. Our business owners should start to learn computers and master the Internet. This is a successful move out of the country. The shortcut of the world.
Fifth, focus on the power of the alliance.
In today's increasingly homogenized competition, the supporting services of products are the embodiment of soft power of enterprises. Mold enterprises should pay more attention to sales personnel training, pay attention to after-sales service, provide personalized services, create reputation and consolidate the development market. You should know more about the market before entering a region. Many foreign-funded mold companies conducted detailed and comprehensive investigations and analysis before entering the Chinese market, based on scientific data, rather than following the trend. The location and price setting of their enterprises are very scientific. It can be seen that successful enterprises do not follow the feelings, but the combination of sensibility and rationality.
Concerned about surprises
Tag: Mold Enterprise Mold Design and Manufacturing Mold Industry Enterprise Scale Enterprise Development
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