Exploring the Considerations of Exploiting New Channels for Hardware Enterprises' Internet Marketing

First, the direction of the network marketing of hardware companies With regard to the traditional marketing of enterprises, online marketing should have at least two directions that can be developed:

1, as advertising media

2, as a sales terminal

3, as a marketing channel

Second, how to increase the potential customer database database of the rapid increase of potential customer skills, browse the site of many people, direct purchase of fewer people, most of the sites are to let these people quietly come, quietly away, wasting A lot of potential customers.

So, be sure to use a technique that seduces most users who land on your site to be willing to leave contact information first. In this way, as long as you continue to develop database marketing strategies that allow potential customers to accept, they will gradually become your customers.

1. Free download of valuable information

2. Free online raffle

3, free access to product trials, etc.

After you have a large number of high-quality database of potential customers, even if you do not invest a penny to promote, as long as you can do a good job of database marketing, your sales will continue to grow, how to cooperate with other techniques is Crazy growth.

Third, the use of prices, cases, activities to promote potential customer decision-making speed The vast majority of people have a herd mentality, and cheap and affordable is everyone's heart abacus. But before the abacus everyone wanted to see the effect. Our network marketing staff should pay close attention to these straws and make a big fuss. A lot of time, consumers are more of a consumer.

Fourth, to improve the customer's repeated purchase of some tips

1, coupon strategy

After a customer orders successfully, he must present a coupon to the customer. Then, within a certain period of time, the coupon can serve as a certain amount, but it expires. In this way, customers will find ways to spend this coupon or give it to a friend in need.

2, birthday, holiday strategy, caring is the best marketing

Of course, specific implementation and acquisition are systematic and complex projects.

3, database marketing

Regularly push the valuable information to the customer to the customer, and at the same time reasonably promote the product to promote the advertisement. Because most domestic e-commerce websites will only push their ads like customers, this effect is very poor. If you want to think about it, you must send the customer the information that the user likes.

Fifth, regular network marketing diagnosis and summary of the final is to summarize the direction of the previous implementation of network marketing did not? If there needs to be how to improve? Which block is not its own strengths? Choice is necessary. Do a good job of data module co-ordination and continue to ensure the smooth progress of corporate network marketing.