The “three no†stone enterprises were banned.
Last week, the Nantou Municipal Environmental Protection Bureau Shuitou Branch once again banned 18 “three no†stone enterprises, and the stone friends circle suddenly “fryer panâ€. "A number of stone factories have been closed, and the price of stone has risen greatly." "The operating cost of stone is getting higher and higher, and the price increase is imperative." After the environmental protection, all kinds of news about the price increase of stone are endless.
So, is the price of stone really rising? The reporter slammed the "stone environmental protection" and "price increase" two keywords into the Baidu search bar, and suddenly found out 5 pages of articles title covering both keywords. The earliest report on the price increase caused by stone environmental protection actually appeared in January last year.
After a few visits, the reporter found that many of the report titles used affirmative expression to express the inevitability of rising stone prices. "After the year, the price of stone rose by more than 20% is a foregone conclusion." "The four iron certificates of rising stone prices next year! 20% is not too much, 30% is just good"... So, is the stone really rising? In order to find out the truth, the reporter visited a number of markets and learned the details from various industry and stone practitioners.
"Stone price increase theory" is flashy If the stone really rises in price, then the market will inevitably show morale. However, the reporter learned during the market visit that many markets and merchants are actually doing promotional activities.
Even in the mainstream markets of the Fushan Industrial Zone and the Binhai Industrial Zone, which are known as “flow Vâ€, promotional words such as specials, how many to buy, and so on can be seen everywhere. Obviously, whether it is a special price or a buy, this is a move by the merchants to disguise the consumer in disguise, and it is not as rumored that the stone began to increase in price.
Yao Changgui, general manager of Pengxiang Stone City, told reporters that the annual sales of June, July and August are the off-season of stone sales, and merchants want to raise prices. The demand is reduced, and if the price rises again, it is undoubtedly a move to smash your own feet. Therefore, most merchants will choose the appropriate profit to facilitate the order transaction.
"This year is even more special. Many of the projects are also being poured into the wholesale trade, that is, the number of people who sell the board has increased greatly. The choice of consumers is much more. This family does not sell, you can buy that." For this situation Yao Changgui analyzed that even if the processing cost is increased and the price of the block is rising, the possibility of the price increase of the large plate is still small.
On the one hand, in the promotion, let profit, while the news of the price increase of stone is not lost, why is this? Some insiders have analyzed that the price increase of stone is more of a hope of the stone people for a better future, and the individual media has seized the psychology of the stone people and formed the hype.
"At present, in addition to the significant increase in price of white stone in the market, other stone materials have not yet appeared in successive price increases. The reason is mainly to operate the stone, and the mainstream varieties in the market are still beige, and beige There are thousands of varieties of color series, which are highly substitutable. Therefore, it is difficult to have a unique situation, and it is impossible to raise the price." The above-mentioned insiders said.
Environmental remediation is not a cause of price hikes
Regarding the price increase of stone, the stone industry has circulated such a ruthless reason: environmental protection, the company's investment in environmental protection equipment is bound to increase, production costs will increase, and the price will inevitably increase. For this kind of statement, many people in the industry can't sit still. "Environmental equipment is a set of necessary equipment, but some companies have the luck, or feel that they are just small businesses. Buying environmental equipment is not worth the loss, but in the end it loses more benefits. Is this the reason for the price increase?" Rong Xianmiao, who has been engaged in the stone industry for nearly 20 years, told reporters that there are many enterprises in the stone industry that have perfect environmental protection equipment and complete procedures. They have not been affected in this environmental hurricane and still maintain steady development.
Environmental remediation is not a cause of price hikes, and this view has also been recognized by many high-level stone companies. Pan Xiaomao, deputy general manager of Huahui Stone Industry, told reporters that Huahui had spared no effort in investing in environmental protection equipment before environmental protection. In order to minimize dust emissions, many of their equipment is imported from Italy, and each one is several million yuan. It costs tens of millions of yuan to build a single workshop. There is no such thing as deliberately raising the price of the product. In Pan Xiaomao's view, environmental remediation is only to urge those small and micro enterprises to change to environmentally friendly enterprises, not to give them reasons to raise prices.
"In these years, Huahui has been working hard on product technology and quality, and has not done a good job of quality. Why do you raise the price?" Pan Xiaomao believes that the current enterprise should do a good job first, instead of "a little wind." Waves can stabilize the image of stone in the minds of consumers.
Stone destocking is still the main theme
"At present, there is only a few tens of millions of square meters of large-cap stocks. If you can sell them, it will become a problem, and you can count on price increases." In many merchants, the price of stone is like water. Flowers in the moon mirror.
In the two major Jiayan wood grain specials in the Binhai Industrial Zone, the reporter saw that on the poster and the banner, the book said, “Buy 50,000 yuan to send 10,000 yuan, buy 100,000 yuan to send 30,000 yuanâ€.
"Actually, this profit-making activity was planned a few months ago, and we have already planned it. Only when the three factories start construction and ensure that production can keep up, the event will be launched." Li Zeyang, general manager of Jia Rock Materials Co., Ltd. told reporters that this When an event was first launched, many people did not believe it. It was also misunderstood that it was deliberately raising the price and then making profits. But this activity is not a day or two, but two months, it is a comparison. After the comparison, everyone can see the real offer.
Li Zeyang admits that doing this activity is not to increase sales by lowering the price. The retail price is still the same as in the market. Only when the required amount is reached can the rebate be enjoyed. This also encourages consumers to buy the goods to be purchased next time, so this activity is to improve the turnover.
"Now the high-turning mode is relatively smooth, and the stone industry can also learn from it." Li Zeyang said that we sell two pieces of board to earn money that others can earn by selling a board. The money earned looks as much, but high turnover. It means that the profit is getting faster and faster.
In the industry, Bai Lijiang seems that the current inventory of the stone industry can not be used in 5 years, the inventory is still the main theme of the industry, want to raise prices, unless there are new ideas in the process and marketing.
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