China's flooring industry also follows the globalization process and the international trend

With the globalization process in China, the flooring industry has moved along with this tide. The leading companies in the industry have first started their own attempts. Overseas investment and mergers and acquisitions will be the most important part of going global. The flooring industry is facing opportunities and challenges in many aspects such as technological innovation, low-carbon environmental protection, and sustainable development. The domestic flooring market is facing the pressure of raw material costs and the ups and downs of the financial real estate policy environment, while it is excited about the market signals of expanding domestic demand during the 12th Five-Year Plan period. Foreign markets are also accompanied by similar mixed concerns.

'Going abroad' is undoubtedly one of the best companies in the world. It is a joint venture with Andersen of the United States. It purchases forest land in Russia for the purpose of wood processing to provide a source of sustainable development and actively explores African timber resources. It intends to cooperate with the Gabonese government. The purchase of woodland and the establishment of wood processing plants are all a series of steps to go out. Domestic resources that are increasingly lacking in resources will be focused on the scope of global resources. Foreign companies' distribution channels and management concepts that can be used for reference will be carefully watched in foreign markets. The forward. The brand's success requires the accumulation of time and experience. Every step taken by the company, such as the icon, will have great guiding significance for the successor.

Changes in current events also require our company's keen attention in the globalization process. The post-earthquake reconstruction in Japan is undoubtedly such an opportunity. China is the closest country to Japan’s geographical location, and China is likely to become an important source of Japanese imports.

In addition, the "Twelfth Five-Year Plan" is a crucial period for the nation to build a well-off society in an all-round way. It is a key period for reform and opening up and accelerating the transformation of economic methods. It will also be an opportunity period for the flooring industry to comprehensively promote modernization. At today’s World Flooring Conference, the “Twelfth Five-Year Plan” was mentioned at a high frequency, and the constant release was the signal to the domestic domestic market.