Chengdu Furniture Fair: Relying on the Model of Industry Exhibition

In July, the twelfth Chengdu Furniture Fair will be officially launched in Century City, and all sectors of the industry are very concerned about the status and future trends of the furniture fair. To this end, the reporter recently interviewed Chen Lin, the director of Chengdu Expo Bureau and the executive vice chairman of Chengdu CCPIT. He said that Chengdu Furniture Fair is a successful model of relying on the industry to hold exhibitions and its development is promising.

Reporter: What is the current status of the exhibition economy in Chengdu and what is the status of Chengdu Furniture Fair?

Chen Lin: Through several years of development, Chengdu ’s annual exhibition activities have maintained a growth of 20%. Conferences and exhibitions have developed in parallel, and festival activities have grown significantly. In 2010, Chengdu held a total of 382 exhibition activities, with an exhibition area of ​​1.9 million square meters; undertook more than 15,000 meetings, with a comprehensive utilization area of ​​3.45 million square meters. Since January this year, Chengdu has basically maintained a large-scale exhibition event with an exhibition area of ​​more than 50,000 square meters every month.

Chengdu Furniture Fair is a self-organized exhibition with independent intellectual property rights cultivated by the local government. After 11 years of development, it ranks third in the Chinese furniture exhibition industry. Regardless of scale, efficiency and impact, it has reached the best in history. It can be said that the development of the Chengdu Furniture Fair to this day is already a successful example of Chengdu's “relying on industry to hold exhibitions”.

Reporter: What is the current status of Chengdu Furniture Fair and how is it related to the industry and enterprises?

Chen Lin: Chengdu Furniture Exhibition is on the path of benign and sustainable development, and has entered a period of comprehensive improvement and transformation. Judging from the recruitment situation, Chengdu Furniture Fair has attracted more and more domestic and international exhibitors. At the same time, the Furniture Fair has also laid a solid foundation for Chengdu Furniture to upgrade and upgrade from the second and third-tier markets to the first-tier market.

The success of Chengdu Furniture Fair means that it has achieved mutual promotion and common development with Chengdu furniture industry. The development of furniture enterprises has promoted the development of the Furniture Fair. The platform of the Chengdu Furniture Fair has further enabled furniture companies to seek greater business opportunities and more business cooperation opportunities in the new round of development.

In addition, the success of Chengdu Furniture Fair is also inseparable from Chengdu's own industrial foundation. So far, Quanyou, Langdu, Haojingjing, Nanfang, etc. have become national brands. Behind the continuous increase in the volume and scale of Chengdu Furniture Fair, it shows that Chengdu has a good industrial foundation and a broad market, business opportunities and potential. In the future, it can even be greater.

Reporter: As the competent department, how does the Municipal Expo Bureau position the future of Chengdu Furniture Fair?

Chen Lin: Chengdu Expo Bureau is the coordinator and coordinator of the overall development of the Chengdu exhibition industry, the leader and enhancer of the level of the Chengdu exhibition organization, and the cultivation and introduction of Chengdu's own exhibitions and foreign exhibitions. Objectively speaking, as a convention and exhibition brand that has grown up from the local area, Chengdu Furniture Fair has more regional and domestic trade characteristics than well-known international and domestic exhibitions, and its international foundation is still relatively thin. We believe that we must firmly grasp the concerns of the industry, learn new information, technologies and concepts, and promote the continued development of exhibition brands, industries and enterprises.

The theme of this year's Chengdu Furniture Fair is "Creativity · Change of Life". For the furniture industry and furniture companies to achieve greater development, they not only pursue the increase of scale, but also the pursuit of quality improvement. From this perspective, the industry and enterprises need creativity, design, and our own core competitiveness. This burden requires the joint efforts of the industry and enterprises, as well as the exhibition organizers.

The turnover of Chengdu Furniture Fair in 2010 reached more than 6 billion yuan. It is foreseeable that this year's Furniture Fair will achieve more fruitful results.

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